Serendeputy - your personal news assistant.

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Serendeputy is your personal news assistant.

Your deputy:
- learns what you like and don't like,
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  1. Click links to teach your deputy
  2. Click smileys and frownies
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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of em...
USA Today is the latest venue where former Bush Administration lawyer Andrew McCarthy asserts that lawyers who represented Guantanamo Bay detainees are harming America's war effort. The position of he and his allies is persuasively rebutted here [1]...
From: True Slant | By: Conor Friedersdorf | Friday, March 12, 2010
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Today the LA Times examines the rapid increase in the prices farmers pay for seeds. Spending on seeds grew to $17 billion last year—up an eye-popping 56 percent from 2006. The huge jump has farmers pressing for an investigation, and the departments...
From: The Big Money | By: Kelly Faircloth | Friday, March 12, 2010
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"But I don't want to go among mad people," Alice remarked. "Oh, you can't help that," said the Cat: "we're all mad here. I'm mad. You're mad." "How do you know I'm mad?" said Alice. "You must be," said the Cat, "or you wouldn't have come here." (Alice's...
From: The American Spectator | By: Mark Hyman | Friday, March 12, 2010
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Top Tips If you’re overwhelmed at the thought of making your own organic baby food, check out this video featuring Dr. Greene. Making your own organic baby food is easy, some might even call it fun, and it is the best for your baby. Is your sweet tooth...
From: Healthy Child Healthy World | By: Healthy Child | Friday, March 12, 2010
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A bill that would outlaw race- and sex-selective abortions in Georgia passed committee late Wednesday. Regardless of your political persuasion, you might think this a good thing: Who wants women terminating pregnancies based purely on the fetus' race...
From: Salon.com | By: Tracy Clark-Flory | Thursday, March 11, 2010
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Our daily roundup of Internet gems looks at a campaign to award the Nobel Peace Prize to the Internet, quantum computing and one airline's crackdown on video chatting in the air....
From: New York Times | By: THE NEW YORK TIMES | Thursday, March 11, 2010
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One of the more solid and genuinely useful Internet startups out there, Kayak, was dissected in a report released today by NeXt Up Research for SharesPost. Based on estimated revenue and comparison to competitors, the report estimates Kayak's market...
From: GigaOm | By: Liz Gannes | Thursday, March 11, 2010
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Today is the first day that consumers can put down money for an Apple iPad. If you pre-order a Wi-Fi model now, you can avoid waiting in the inevitable around-the-block lines when the gadget hits Apple Stores on Saturday, April 3. (If you want the Wi-Fi...
From: Xconomy | By: Wade Roush | Friday, March 12, 2010
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[1]Image via Wikipedia Sometime last year, after I finished reading ‘Emergency [2]’ by Neil Strauss, I decided that if there were to be a cataclysmic event nearby, I’d most likely be one of the first to die. In Emergency, Strauss chronicles his...
From: True Slant | By: Colin Horgan | Friday, March 12, 2010
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Ads : Nano Technology   Netbook    Technology News    Computer Software Dusty Plasma Based Fission Fragment Nuclear Reactor (7 page pdf) We propose an innovative nuclear power generation system design using dusty radioactive (fissile or not)...
From: Next Big Future | By: bw | Friday, March 12, 2010
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Companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site’s Web address and the moment the page appears....
From: New York Times | By: STEPHANIE CLIFFORD | Friday, March 12, 2010
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Medicis has started a new marketing campaign that pits its wrinkle-smoother, Dysport, directly against Botox. It makes bioethicists squirm....
From: New York Times | By: NATASHA SINGER | Friday, March 12, 2010
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Embedded here, a little teaser video for The Story of Bottled Water, created by the same people behind "The Story of Stuff" (Wikipedia). Looks neat. I'm a big fan of tap water. I spend a fair amount of time in very poor communities in poor countries,...
From: Boing Boing | By: Xeni Jardin | Friday, March 12, 2010
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Aaaaand we’re on to the finals! After tens of thousands of auditioners, 20 individual episodes, and a glory note from Jermayyy-eee-aay-eee-aay-eee-uhh-nnn-uh Sellers that lasted the entire month of February, American Idol’s troubling ninth season...
From: Entertainment Weekly | By: Michael Slezak | Friday, March 12, 2010
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The Republicans' embrace of Massa is a prime example of Obama Derangement Syndrome, which expresses itself in hating anything that the president likes, even if you once loved it, like a bipartisan commission on the deficit.
From: Huffington Post | By: Margaret Carlson | Thursday, March 11, 2010
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Do you know who the enemy is?Wake up, America, there's a new, dangerous threat on the horizon: progressives. You may have heard about them if you've been paying attention to the right sources. They come from the 1920s, they're...
From: Hullabaloo | By: digby | Friday, March 12, 2010
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With the health care debate headed toward a showdown on Capitol Hill, the battle is being joined locally at street rallies, in television ads and through phone banks.Members of Congress, particularly Democratic moderates such as Rep. Bob Etheridge, are...
From: Charlotte Observer | Friday, March 12, 2010
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A roundup of the week in marketing, including a Super Bowl ad at the centre of a $100-million celebrity lawsuit...
From: Globe and Mail | By: Dianne Nice | Friday, March 12, 2010
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The Weekly Beer. Smuttynose IPA The Weekly Non-Alcoholic Beverage. Vitamin Water Connected The Weekly Time Waster. Factory Balls 3 The Weekly Read. The Serialist is David Gordon's first novel. It's one of the more unusual, striking books I've read in...
From: Rude Cactus | Friday, March 12, 2010
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A step-by-step guide to making a smart choice between the Wi-Fi-only and 3G versions of the tablet from Apple.
From: New York Times | By: NICK BILTON | Thursday, March 11, 2010
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Tech heavyweights offer their advice to the ailing print news industry, but they miss the point: the money's still offline....
From: The Atlantic | By: Niraj Chokshi | Thursday, March 11, 2010
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It’s almost too easy to mock Glenn Beck and his few remaining idiotic advertisers, but Stephen Colbert makes it look even easier. (The video is here [1].) [1] http://www.colbertnation.com/the-colbert-report-videos/267141/march-10-2010/survival-seed-bank...
From: True Slant | By: Charles Johnson | Thursday, March 11, 2010
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It’s almost too easy to mock Glenn Beck and his few remaining idiotic advertisers, but Stephen Colbert makes it look even easier. [Video]...
From: Little Green Footballs | Thursday, March 11, 2010
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Newspapers are folding, magazines are fading, ad pages are down and angst is up in the serial publishing business as it struggles through a global technological transition and may not survive.  But what will be our next New York Times, our new Field...
From: Bob Cringely | By: Robert X. Cringely | Thursday, March 11, 2010
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Some have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators, and syndicators, doing what they do best,...
From: Newsonomics | By: Ken Doctor | Friday, March 12, 2010
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Labeled fierce for his relentless play as a Hall of Fame defensive lineman, Merlin Olsen was also gentle enough for a role on one of television's most wholesome shows and as a spokesman in a well-known flower ad campaign. Mr. Olsen's deep, rich voice...
From: San Francisco Chronicle | By: Doug Alden | Friday, March 12, 2010
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Just 20 years ago, pro-life and anti-homosexual rights views seemed to overlap entirely. They appeared to be expressions of the same traditionalist moral framework, destined to succeed or fail together as twin pillars of the culture war. But in the years...
From: Sacramento Bee | Friday, March 12, 2010
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The Citizens United ruling may have opened the floodgates to attack ads that will keep lawmakers from voting for the bill....
From: The Atlantic | By: Nicole Allan | Thursday, March 11, 2010
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Labeled fierce for his relentless play as a Hall of Fame defensive lineman, Merlin Olsen was also gentle enough for a role on one of television's most wholesome shows and as a spokesman in a well-known flower ad campaign.
From: St. Paul Pioneer Press | By: From news services | Friday, March 12, 2010
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The average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and...
From: Newsonomics | By: Ken Doctor | Friday, March 12, 2010
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The Left's perverted pontificator has been asked to apologize for one of his rants back in January, where he compared a Jew to a Nazi collaborator. The First Amendment Advisory Council of the non-profit Media Institute, has called on MSNBC's Keith Olbermann...
From: Free Republic | By: Habledash | Friday, March 12, 2010
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Here it was, the morning of our wedding day, and there were a few things that needed to be done before we could get down to the business of becoming bridal. First on the agenda was getting the reception room…
From: Wedding Bee | By: Mrs. Deviled Egg | Thursday, March 11, 2010
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Redmond game company WildTangent is pushing its "BrandBoost" ad platform into social gaming starting with Facebook hit "Tiki Farm," where players will be able to get virtual items and premium content by watching ads instead of paying with credit cards....
From: Seattle Times | Friday, March 12, 2010
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On March 9, House Speaker Nancy Pelosi said: You’ve heard about the controversies within the bill, the process about the bill, one or the other. But I don’t know if you have heard that it is legislation for the future.#...#We have to pass the bill...
From: National Review | By: Mona Charen | Friday, March 12, 2010
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The United Law Group's office on Campus Drive was shut down as the probe was carried out.Irvine loan mod firm is raided is a post from: Mortgage Insider...
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Several political parties and politicians in Africa understand the importance of using social media tools to engage with citizens and party members. Today, lets look at the Democratic Alliance, South Africa's Official Opposition and its leader, Western...
From: Global Voices | By: Ndesanjo Macha | Thursday, March 11, 2010
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The presentations from Bravo and Nickelodeon were lavish and celebrity-filled, similar to those before the financial crisis wreaked havoc on advertiser confidence.
From: New York Times | By: STUART ELLIOTT | Thursday, March 11, 2010
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By Frank James Chief Justice John Roberts is back in the news one week after Internet rumors of his imminent retirement proved greatly exaggerated. This week, of course, he's made headlines for complaining about President Barack Obama picking on the...
From: NPR | Thursday, March 11, 2010
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INDIANAPOLIS – The Iowa players nearly made a clean getaway. Jarryd Cole and Cully Payne politely answered several press conference questions about their 59-52 loss to Michigan in the Big Ten Tournament opening round. Nothing they were asked and nothing...
From: The Sporting News | By: mdecourcy.tsn | Friday, March 12, 2010
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Those who wonder whether public anger at big banks and the Move Your Money sentiment sweeping the country is substantial enough to impact these giants need only look at their new marketing approach.
From: Huffington Post | By: Stacy Mitchell | Thursday, March 11, 2010
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Location based social networks - are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW. We're excited about location too; see our enthusiastic write-ups What Twitter's Geolocation API...
From: Read Write Web | By: Marshall Kirkpatrick | Friday, March 12, 2010
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Fear, guilt and shame often push people into coping behaviors, which ease the momentary pain, even as they hurt long-term. Smoking, for instance. Or binge-drinking. And one path to fear, guilt and shame is to hear that your smoking and drinking will...
From: Big Think | By: David Berreby | Thursday, March 11, 2010
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tweetmeme_source = 'babbleeditors'; tweetmeme_service = 'bit.ly'; My 12-year-old son, Eli, is an avid gamer. The TV no longer interests him. Cartoons are relics of a vanished civilization. When his daily allotment of screen time rolls around, he makes...
From: Babble | By: Babble | Thursday, March 11, 2010
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Labeled fierce for his relentless play as a Hall of Fame defensive lineman, Merlin Olsen was also gentle enough for a role on one of television's most wholesome shows and as a spokesman in a well-known flower ad campaign.
From: Austin American-Statesman | By: Doug Alden | Friday, March 12, 2010
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Uber-executive Dan Rosensweig, 48, has had more lives than most cats. Ten years ago, Rosensweig was still president of Ziff Davis, where he spent a total of 18 years. He then went on to become the chief operating officer of Yahoo; a principal at the...
From: PE Hub | By: Connie Loizos | Thursday, March 11, 2010
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I was reading news stories this afternoon on MSNBC when one of its pages triggered a malware warning in Google Chrome:The website at www.msnbc.msn.com contains elements from the site adrotator.mediaplex.feed-mnptr.com, which appears to host malware --...
From: Workbench | By: Rogers Cadenhead | Thursday, March 11, 2010
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Labeled fierce for his relentless play as a Hall of Fame defensive lineman, Merlin Olsen was also gentle enough for a role on one of television's most wholesome shows and as a spokesman in a well-known flower ad campaign.
From: Washington Examiner | Thursday, March 11, 2010
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Almost a year ago, my mom found this awesome idea for unique bridesmaid’s bouquets on Project Wedding—making purses to carry the bouquets in! I was in love with the idea, since I enjoy purses almost as much as I do…
From: Wedding Bee | By: Miss Cola | Thursday, March 11, 2010
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We danced… and danced… and danced some more. I will say that I was a little worried about the dancing portion of our reception. I’mma be real and say that I wasn’t worried about my friends and family not getting down,…
From: Wedding Bee | By: Mrs. Swan | Thursday, March 11, 2010
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Republicans will readily admit that trying to win over black voters has been a lost cause since LBJ, so why not exploit that loss by playing to white racial bias and thus locking down larger chunks of the white vote?
From: Huffington Post | By: Bob Cesca | Wednesday, March 10, 2010
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