Serendeputy - your personal news assistant.

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We find this new work from AlmapBBDO of Brazil interesting for a couple of reasons: it features the music of Colin Stetson and it highlights the challenges of journalistic credibility for client Veja News. In another twist, the work deals with the issue...
From: Media Bistro | By: Patrick Coffee | Wednesday, May 27, 2015
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Evidence submitted in the trial of Colorado movie theater shooter James Holmes affirmed an exclusive report by FoxNews.com that ultimately led to a two-year court fight over reporters’ rights–with former FoxNews.com reporter Jana Winter threatened...
From: Media Bistro | By: Mark Joyella | Thursday, May 28, 2015
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If it’s Wednesday, it must be Michael’s. The faithful flocked to the scene to be seen today–but it was a heck of a lot harder to be heard. We noticed several power-lunchers (Lesley Stahl, Lynn Sherr, Esther Newberg and Faye Wattleton, to name...
From: Media Bistro | By: Diane Clehane | Wednesday, May 27, 2015
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Well, this is a new one. Tel Aviv-based BBR Saatchi & Saatchi has taken something of a detour to promote hearing aids by positioning them as a tool to fight the aging process. Shot as a standard cosmetics ad, this :30 spot promotes BEKOL, the...
From: Media Bistro | By: Kiran Aditham | Wednesday, May 27, 2015
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This week, Scratch is hiring a post-production supervisor, and iCrossing is looking for a digital media planner. Meanwhile, SundaySky needs a copywriter, as well as a campaign manager. Get the scoop on these openings and more below, and find additional...
From: Media Bistro | By: Nadine Cheung | Wednesday, May 27, 2015
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To help promote both this year’s Special Olympics World Summer Games in Los Angeles (July 25-August 2 to be exact) and Special Olympics Canada, Grey’s Toronto office has launched a campaign that essentially proclaims sports to be “the great equalizer.”...
From: Media Bistro | By: Kiran Aditham | Wednesday, May 27, 2015
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Brands–we hear about them all the time. Some of us even create them. But what are the keys to making a “brand” succeed and defining that entity in the eyes of the public? How can we help connect that brand to its customers and even allow for a...
From: Media Bistro | By: Patrick Coffee | Wednesday, May 27, 2015
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Rebel: A Stepbrother Romance by Kim Linwood leads the Self-Published Bestsellers List this week. To help GalleyCat readers discover self-published authors, we compile weekly lists of the top eBooks in three major marketplaces for self-published digital...
From: Media Bistro | By: Dianna Dilworth | Wednesday, May 27, 2015
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To celebrate the launch of Carl’s Jr.’s new Most American Thickburger — a monstrosity of a burger containing a split hot dog, Lays kettle cooked potato chips and American cheese* atop a charbroiled 100 percent Black Angus hamburger patty — 72andSunny...
From: Media Bistro | By: Erik Oster | Wednesday, May 27, 2015
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On the heels of Bruce Jenner-ABC and Cate Blanchett-Variety, we have Tatum O’Neal-People. In the issue hitting newsstands Friday, the actress and author reveals to reporter Liz McNeil the following: “I like women,” O’Neal tells People. “I definitely...
From: Media Bistro | By: Richard Horgan | Wednesday, May 27, 2015
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Last year, FCB Brasil teamed up with language school CNA for “Speaking Exchange,” a program which brought together English students in Brazil with Americans living in retirement homes. This year the agency teamed up with Culver City, California-based...
From: Media Bistro | By: Erik Oster | Wednesday, May 27, 2015
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Lowe Campbell Ewald — who, of course, earlier this month merged with Mullen to form Mullen Lowe Group — created a new spot for Milk Processor Education Program (MilkPEP) featuring soccer star Kelley O’Hara, entitled “Take It Away.” The spot...
From: Media Bistro | By: Erik Oster | Wednesday, May 27, 2015
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SKDKnickerbocker announced the hirings of three new vice presidents on Tuesday evening, according to a press release. Among the additions will be Kate Nocera, an award-winning congressional reporter, who will be joining their Washington public affairs...
From: Media Bistro | By: Damon Marx | Wednesday, May 27, 2015
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Yesterday Kate Nocera–daughter of New York Times columnist Joe Nocera and veteran of both Politico and BuzzFeed–announced that she would be leaving journalism to join the DC-based team of SKDKnickerbocker in a vice president role. The firm’s...
From: Media Bistro | By: Patrick Coffee | Wednesday, May 27, 2015
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It’s been a busy time lately at The Intercept. In April, the site hired Time senior editor Charlotte Greensit for the position of managing editor, based in New York. Today, the site has announced that Dan Froomkin has been promoted at the Washington...
From: Media Bistro | By: Richard Horgan | Wednesday, May 27, 2015
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An important copyright dispute breeds strange bedfellows as a couple of TVEyes’ own customers decide to argue the limitations of fair use. How important is the bottom line for TV broadcasters? Apparently significant enough that at least two media companies...
From: Media Bistro | By: Guest | Wednesday, May 27, 2015
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F. Scott Fitzgerald’s former home in Great Neck, the location that inspired his classic novel “The Great Gatsby,” is for sale. The seller is looking to fetch $3.9 for the Long Island home. According to the real estate listing, Fitzgerald and...
From: Media Bistro | By: Dianna Dilworth | Wednesday, May 27, 2015
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Travis Waldron, a sports reporter for ThinkProgress, has been hired by Huffington Post, according to a memo Wednesday morning from senior political reporter and politics managing editor, Amanda Terkel. Waldron covered the intersection between sports...
From: Media Bistro | By: Damon Marx | Wednesday, May 27, 2015
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Janine Gibson is out at The Guardian. She led the Edward Snowden coverage but didn’t get promoted to the top spot at the publication, losing out to Katharine Viner, who was in charge of the Guardian’s website in the United States. “It is amicable...
From: Media Bistro | By: Noah Davis | Tuesday, May 26, 2015
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This morning, Quartz executive editor Zach Seward shared some exciting news with the troops. Former Wired and Wall Street Journal reporter Praya Ganapati has joined the company’s ranks. From his memo: Hi, all. Priya starts today in New York as our...
From: Media Bistro | By: Richard Horgan | Tuesday, May 26, 2015
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Deutsch LA launched a new ad for Taco Bell promoting the chain’s Grilled Stuft Nacho, entitled “Sharing Sucks.” The 30-second broadcast spot features a young guy witnessing a group sharing a plate of nachos and lamenting, “Since you’re a kid,...
From: Media Bistro | By: Erik Oster | Tuesday, May 26, 2015
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Bloomberg: Charter Agrees to Buy Time Warner Cable for $55B 9to5Mac: Apple’s Jony Ive Promoted to Chief Design Officer VentureBeat: Twitter in Talks to Buy Flipboard for More Than $1B The Wall Street Journal: Real Estate Firms Releasing Their Own “Lifestyle...
From: Media Bistro | By: Patrick Coffee | Tuesday, May 26, 2015
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Bill O’Reilly announced tonight on The O’Reilly Factor that FNC’s Legends & Lies series has been renewed for a second season. Legends & Lies: Patriots will explore the founding fathers of the United States and the stories behind the figures...
From: Media Bistro | By: Brian Flood | Friday, May 29, 2015
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This week, Chipotle Mexican Grill is hiring a marketing project manager, while Digiday needs a marketing director. ASPCA is seeking an internal communications director, and Pace University is on the hunt for a marketing writer/editor. Get the scoop on...
From: Media Bistro | By: Nadine Cheung | Thursday, May 28, 2015
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This week, Bloomberg is hiring a planning editor, and CBS News needs a producer. Meanwhile, PBS NewsHour is looking for an audience engagement specialist, as well as a general assignment producer. Get the scoop on these openings below, and find additional...
From: Media Bistro | By: Nadine Cheung | Thursday, May 28, 2015
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Bill Moyers has posted a transcript of the remarks he gave Tuesday during the Helen Bernstein Book Awards for Excellence in Journalism. The ceremony took place Tuesday night at the New York Public Library. Moyers explained to attendees that he came...
From: Media Bistro | By: Richard Horgan | Thursday, May 28, 2015
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In honor of its 35th anniversary celebration, CNN has put together a video of bloopers. This video has everything, Ed (not Ted) Turner, a confused meteorologists, Wolf Blitzer spitting, awkward silence, Anderson Cooper giggling beyond control and even...
From: Media Bistro | By: Brian Flood | Thursday, May 28, 2015
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Yes, we see a lot of PR pros on TV, usually taking a seat on news programs to add their two cents to a segment on this or that. And we’ll hear from a spokesperson in print stories when there’s a crisis, usually giving a bland comment or no comment...
From: Media Bistro | By: Tonya Garcia | Thursday, May 28, 2015
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HarperCollins Publishers has teamed up with Shazam as the exclusive book partner of its new visual recognition tool. Shazam’s new feature allows users to wave their mobile device over any HarperCollins book or piece of promotional content with the...
From: Media Bistro | By: Dianna Dilworth | Thursday, May 28, 2015
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It’s nail-biter time. The Scripps National Spelling Bee final is tonight. Taking place at the Gaylord National Resort & Convention Center in National Harbor, the annual spell-off is once again being carried on ESPN. And once again, the chance that...
From: Media Bistro | By: Chris Ariens | Thursday, May 28, 2015
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Waiting in hallways for a chance to throw a question or two at a presidential candidate doesn’t usually make compelling television. But with a dash of SportsCenter, Bloomberg Politics has unveiled the “ScrumZone,” a tongue-in-cheek highlights show...
From: Media Bistro | By: Mark Joyella | Thursday, May 28, 2015
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Proximity Russia pulls off the neat trick of finding a practical purpose for retargeted ads in its latest effort for 3M. The agency collaborated with different banner networks in Russia to implement a technology that transforms retargeted banner ads...
From: Media Bistro | By: Erik Oster | Thursday, May 28, 2015
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A month after launching its new global campaign called “Feed the Good,” Pedigree returns with the second installment of the effort, which is again created by BBDO–though now, Melbourne-based Clemenger BBDO takes over on ad duties. In this spot,...
From: Media Bistro | By: Kiran Aditham | Thursday, May 28, 2015
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Hachette, Simon & Schuster, Worthy, Regnery, Beaufort and Dunham Books are among publishers test driving a new social media marketing tool for publishers called BookGrabbr. The online marketing tool allows publishers to give away eBooks or sections...
From: Media Bistro | By: Dianna Dilworth | Thursday, May 28, 2015
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For Reverend Al Sharpton, the floods in Texas are the result of one of two things: “climate control or God’s rebuke.” Yes, you read that correctly. In a tweet from the MSNBC anchor on Wednesday, Sharpton asked his now infamous question of the...
From: Media Bistro | By: Damon Marx | Thursday, May 28, 2015
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Dow Jones has named John O’Donovan CTO, consumer products and platforms; a new role at the company. He most recently served as The Financial Times’ CTO. “Under John, the existing Consumer Product Technology and Platforms teams will be consolidated...
From: Media Bistro | By: Chris O'Shea | Thursday, May 28, 2015
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Everything today is complicated. As ARTNews magazine editor-in-chief Sarah Douglas reminds in the Editor’s Letter for the June issue: In late April, at the Public Art Fund gala in New York, I was talking with an art dealer in her mid-30s, and mentioned...
From: Media Bistro | By: Richard Horgan | Thursday, May 28, 2015
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Cramer-Krasselt, who lost domestic creative duties for Johnsonville to Droga5 following a review last December but continue to work with the brand internationally, launched a campaign for Johnsonville Canada emphasizing the company’s long history and...
From: Media Bistro | By: Erik Oster | Thursday, May 28, 2015
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Kobo, a Rakuten company, has partnered with the American Booksellers Association (ABA) to introduce a new program that encourages digital reading on a local level. The program is called eRead Local and is designed to get ABA members to sell eBooks...
From: Media Bistro | By: Dianna Dilworth | Thursday, May 28, 2015
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Mark Ford has been awarded the 2015 Pegasus Award for Poetry Criticism, which honors the best book-length works of criticism, including biographies, essay collections and critical editions that consider the subject of poetry or poets. The honor, given...
From: Media Bistro | By: Dianna Dilworth | Thursday, May 28, 2015
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A collaboration between two writers and experienced travelers culminated at the beginning of this month with the debut of digital site Cultures & Cuisines. Described in its Twitter profile as the place where “food anthropology meets travel,”...
From: Media Bistro | By: Corinne Grinapol | Thursday, May 28, 2015
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The jailing of a journalist anywhere as a pretext to quash the freedom of the press affects every journalist. When that journalist is one of your own, the matter is both more dire and more complex. For the ongoing, 10-month long imprisonment of Washington...
From: Media Bistro | By: Corinne Grinapol | Thursday, May 28, 2015
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Peggy Gavan’s dad was a newspaper writer-photographer, and she, for some years at the outset of her career, a reporter. Today, she writes materials for a New Jersey pharmacy benefit management company, but also blogs about famous NYC animals under...
From: Media Bistro | By: Richard Horgan | Thursday, May 28, 2015
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Fox News Channel was No. 5 in both prime-time and total-day viewers among all ad-supported cable networks for the week of May 18. FNC averaged 1.4 million viewers between 8-11pmET, behind only TNT, ESPN, TBS and USA. CNN finished No. 34 in primetime...
From: Media Bistro | By: Brian Flood | Thursday, May 28, 2015
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One branch of the D.C. Public Library is hosting an exhibit called “Building Wonder, Designing Dreams: The Bookmaking of Brian Selznick.” This display showcases the works of the Caldecott Medal winner behind The Invention of Hugo Cabret. It can...
From: Media Bistro | By: Maryann Yin | Thursday, May 28, 2015
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FCB New Zealand launched a new spot for Vodafone entitled “Piggy Sue.” The 90-second ad aims for the heartstrings, telling the story of a man who finds a pig on the road. He attempts to track down the pig’s owner, using the Vodafone network to...
From: Media Bistro | By: Erik Oster | Thursday, May 28, 2015
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Katy O’Donnell has been brought on to the Nation Books team. O’Donnell will serve as an associate editor. She will work with editorial director Alessandra Bastagli. Throughout her career, O’Donnell has held editorial positions at Overlook Press...
From: Media Bistro | By: Maryann Yin | Thursday, May 28, 2015
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adam&eveDDB teamed up with directing duo Kyra Buschor and Constantin Paeplow — creators of the viral “Rollin’ Safari” video — for a campaign promoting Genius Foods gluten free bread. The ads apply the round animals concept to a duck, hedgehog...
From: Media Bistro | By: Erik Oster | Thursday, May 28, 2015
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Comedy Central’s The Daily Show with Trevor Noah will debut on September 28. The network announced the premiere date via a promotional video featuring Noah “getting comfortable” in Jon Stewart‘s chair. Stewart announced his departure back in...
From: Media Bistro | By: Brian Flood | Thursday, May 28, 2015
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TLC is taking its time trying to come up with a response to the firestorm surrounding the Duggar family, stars of 19 Kids and Counting. According to People magazine, the network is considering a spin-off, 2 Brides and Their Grooms, that would focus...
From: Media Bistro | By: Tonya Garcia | Thursday, May 28, 2015
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