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This is a guest post by Shani Magosky, CEO and executive consultant at Fort Lauderdale’s Vitesse Consulting. What new approaches has your agency tried to reverse the troubling trend of high employee turnover (which is especially problematic in the...
From: Media Bistro | By: admin | Thursday, January 29, 2015
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Amy Wallace’s detailing in GQ magazine of the sad, final days of Casey Kasem begs the following, resounding question: Why did he put up with second wife Jean for all those years? She was difficult and, more importantly, extremely rude from the get-go...
From: Media Bistro | By: Richard Horgan | Friday, January 30, 2015
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A Dutch man is in police custody after making his way into the TV news studio of Dutch national broadcaster NOS with what turned out to be a fake pistol. The 19-year-old man made his way into the facility demanding to make a statement during the country’s...
From: Media Bistro | By: Chris Ariens | Friday, January 30, 2015
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Empire, the Fox soap opera about a rich and famous family of music moguls starring Terrence Howard and Taraji P. Henson, is a bonafide hit with ratings increasing week to week. Reaching 11.3 million viewers with yesterday’s epsiode, the ratings growth...
From: Media Bistro | By: Tonya Garcia | Thursday, January 29, 2015
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Last year was a period of transformation for Time Out New York. Terri White, who joined the publication last January as editor-in-chief, restructured the editorial staff and brought on a new award-winning art director, Chris Deacon. “I really believe...
From: Media Bistro | By: Valerie Berrios | Thursday, January 29, 2015
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National Journal magazine has hired John B. Judis as a senior writer, announced Richard Just, editor of NJ magazine, this afternoon. Judis, author and former senior editor for The New Republic, will write feature stories for the magazine in his...
From: Media Bistro | By: Damon Marx | Thursday, January 29, 2015
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The Super Bowl debut from fresh produce brand Avocados from Mexico stars two hall-of-fame ex-football pros who talk babysitting payment etiquette along with a rhino crouched in some sort of prehistoric dustbowl. Continuing in this year’s pre-Big Game...
From: Media Bistro | By: Kiran Aditham | Thursday, January 29, 2015
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A couple Revolving Door items today, involving Harper’s Bazaar and Nylon. Details are below. Aeriel Brown is joining Harper’s Bazaar as deputy photography director. Brown comes to the magazine from Entertainment Weekly, where she served as senior...
From: Media Bistro | By: Chris O'Shea | Thursday, January 29, 2015
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Salah Negm, the director of news for Al Jazeera English, is grateful that an internal memo outlining style guidelines was leaked this week. In fact, he sent a memo to staff calling the leak a “blessing” and thanking whoever leaked the information....
From: Media Bistro | By: Brian Flood | Thursday, January 29, 2015
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Sherman wearing his favorite headphones (which are not Bose) in public Corporate partnerships can be difficult: this is hardly news to the PR industry. But the NFL has made clear in the past that it will promote Bose headphones and Microsoft tablets...
From: Media Bistro | By: Patrick Coffee | Thursday, January 29, 2015
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The \"News & Press\" section of NYC interior designer Bunny Williams’ personal website has something of a magical rabbit hole quality. Scanning the array of magazine covers and clicking into the PDF articles reveals a world full of folks able to...
From: Media Bistro | By: Richard Horgan | Thursday, January 29, 2015
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For more than half a year now, The Washington Post‘s Jason Rezaian has been detained in Iran on unknown charges. Yesterday, however, the state-run Islamic Republic News Agency reported that the journalist will stand trial “soon,” but remained...
From: Media Bistro | By: Damon Marx | Thursday, January 29, 2015
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Click here to receive Mediabistro’s Morning Media Newsfeed via email. Andrew Sullivan Says He’s Done Blogging (FishbowlDC) Founding editor of The Dish Andrew Sullivan announced Wednesday afternoon on his blog that he has \"decided to stop blogging...
From: Media Bistro | By: Christine Zosche | Thursday, January 29, 2015
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In case you missed it, Skittles PR AOR Olson Engage continued its pre-Super Bowl promotional campaign yesterday by launching a faux interview with Seahawks running back Marshawn Lynch. The stunt was a play on the fact Lynch strongly dislikes speaking...
From: Media Bistro | By: Patrick Coffee | Wednesday, January 28, 2015
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Crowdfunding is becoming a popular way for writers to raise money to make books. In fact, Kickstarter funded 2,064 publishing projects and 158 journalism endeavors in 2014. To help guide writers learn more about how to use Kickstarter, the crowdfunding...
From: Media Bistro | By: Dianna Dilworth | Wednesday, January 28, 2015
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This is a guest post by Erica A. Hernandez, a public relations student at the University of Florida College of Journalism and Communications. The saying \"practice what you preach\" may ring true, but it could not be more applicable to the current...
From: Media Bistro | By: admin | Wednesday, January 28, 2015
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In keeping with recent trends, here’s another Super Bowl ad created without the assistance of a major agency. The client is Seamless competitor EAT24, and the ad below will run “in select markets” during the first quarter on Sunday. It stars...
From: Media Bistro | By: Patrick Coffee | Wednesday, January 28, 2015
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Rolling Stone and Google have made a deal bound to make music fans happy. Through a new partnership, Rolling Stone’s entire archives will be available on the Google Play Newsstand app. The app — which can be downloaded at Google Play and Apple’s App...
From: Media Bistro | By: Chris O'Shea | Wednesday, January 28, 2015
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Pierce Brosnan stars in David&Goliath’s Super Bowl spot for Kia, billing the 2016 Kia Sorento as “The Perfect Getaway Vehicle.” The ad employs a bit of a self-referential twist, alternating between the ad proper, the role as imagined by Brosnan...
From: Media Bistro | By: Erik Oster | Tuesday, January 27, 2015
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Leisure and business travel may be on the upswing, but SkyMall catalog’s recent demise serves as a reminder that companies need to adapt in real-time to stay airborne. At The New York Times Travel Show on Friday, editors from leading travel media...
From: Media Bistro | By: Nancy Lazarus | Tuesday, January 27, 2015
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A new trailer has been unveiled for the Insurgent film adaptation. Deadline reports that this trailer for “the Summit Entertainment sequel will be one of the Hollywood studio ads showing during the Super Bowl this weekend.” The video embedded above...
From: Media Bistro | By: Maryann Yin | Friday, January 30, 2015
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Click here to receive Mediabistro’s Morning Media Newsfeed via email. Nickelodeon to Offer Streaming Service as Viacom Steps Up Digital Efforts (NYT) Nickelodeon, the entertainment group focused on children’s programming, said on Thursday that it...
From: Media Bistro | By: Christine Zosche | Friday, January 30, 2015
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Lippe Taylor turned to the editorial side in hiring Abby Gardner, its new VP of content. Gardner brings extensive journalistic experience to the newly-created role: she served as a writer/editor at traditional pubs like Jane, Allure, and YM in addition...
From: Media Bistro | By: Patrick Coffee | Thursday, January 29, 2015
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As we inch closer to Sunday’s big game, here’s a somewhat peculiar effort marking what we’ve been told is the first Super Bowl commercial by an Israeli agency for a strictly Israeli brand. This campaign comes from Tel-Aviv-based Yehoshua\TBWA...
From: Media Bistro | By: Kiran Aditham | Thursday, January 29, 2015
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Adam Carolla currently occupies the top spot on PodcastOne’s “Top 25 Podcasts.” The network also broadcasts Dennis Miller’s daily Miller Time musings. So what happens when these two name-brand stars are combined? Well, there’s no actual first...
From: Media Bistro | By: Richard Horgan | Thursday, January 29, 2015
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Don Johnson is out as CEO of McDonald’s after three years on the job (25 years with the company), effective March 1. He’ll be replaced by the company’s chief global brand officer Steve Easterbrook, becoming the third CEO in 10 years. Johnson is...
From: Media Bistro | By: Tonya Garcia | Thursday, January 29, 2015
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ABC’s “This Week with George Stephanopoulos” was the top-rated public affairs program among the key A25-54 demo on Jan. 25. However, CBS’ “Face the Nation” finished first in total viewers. “This Week” was down -1%  in total viewers...
From: Media Bistro | By: Brian Flood | Thursday, January 29, 2015
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25-54 demographic (Live +SD) Total day: FNC: 250 | CNN: 151 | MSNBC: 65 | HLN: 86 Primetime: FNC: 415 | CNN: 236 | MSNBC: 125 | HLN: 96 4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: FNC Cavuto: 200 TheFive: 331 Baier: 303 Greta: 313 O’Reilly: 542 Kelly: 461 Hannity:...
From: Media Bistro | By: Brian Flood | Thursday, January 29, 2015
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H is for Hawk by Helen MacDonald has won the 2014 Costa book prize. The author will take home a £30,000 prize for the memoir, which tells her personal account of training a goshawk in order to deal with the death of her father. “All of the judges...
From: Media Bistro | By: Dianna Dilworth | Thursday, January 29, 2015
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Amazon’s fourth quarter 2014 net sales reached $29.33 billion, a 15 percent increase compared to the $25.59 billion net sales the company reported in the fourth quarter 2013. The company released its financial results for its 2014 fourth quarter,...
From: Media Bistro | By: Dianna Dilworth | Thursday, January 29, 2015
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With Super Bowl XLIX quickly approaching, TV Newsers have gathered in Arizona to partake in the big game’s coverage. NBC is carrying the game, so it’s no surprise that NBCU networks are front and center. NBC’s Al Roker, Willie Geist and Savannah...
From: Media Bistro | By: Brian Flood | Thursday, January 29, 2015
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On this day in history… President George W. Bush labelled North Korea, Iran, and Iraq as the “Axis of Evil” during his State of the Union address on January 29, 2002. “States like these, and their terrorist allies, constitute an axis of evil,...
From: Media Bistro | By: Damon Marx | Thursday, January 29, 2015
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Last week, communications veteran Ben Finzel announced the launch of a new firm called Renew PR, which will focus on energy and environmental consulting work under the tagline “restoring common sense to communications.” Finzel, who describes himself...
From: Media Bistro | By: Patrick Coffee | Thursday, January 29, 2015
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Digital book distribution firm Trajectory has created a new algorithm that aims to make book discovery better online. The tool users metadata and keywords to scan the texts of eBooks in order to give readers and book buyers book recommendations. Using its...
From: Media Bistro | By: Dianna Dilworth | Thursday, January 29, 2015
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Revolt on the Right by Matthew Goodwin and Robert Ford won the Paddy Power Political Book Awards this year. The two were awarded with a £10,000 prize. The award recognizes “the very best in political writing and publishing.” The awards include...
From: Media Bistro | By: Dianna Dilworth | Thursday, January 29, 2015
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Simon & Schuster has created a new publishing unit called North Star Way which is designed to help author find audiences and build their profiles. The unit will work with authors to help them create strategies to expand their readership. The imprint...
From: Media Bistro | By: Dianna Dilworth | Thursday, January 29, 2015
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BBDO New York released an extended 90-second version of a new spot for Mountain Dew Kickstart entitled “Come Alive,” which will run during the Super Bowl pregame show. In the ad, three guys are sitting in a basement playing video games when one of...
From: Media Bistro | By: Erik Oster | Thursday, January 29, 2015
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Last week sources told us that household chemical behemoth Unilever planned to launch multiple creative reviews for its various brands — and today the corporation made a big change on the AXE account. Various trade pubs report that creative for the...
From: Media Bistro | By: Patrick Coffee | Thursday, January 29, 2015
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Former CBS News correspondent Sharyl Attkisson testified before the Senate Judiciary Committee Thursday as legislators consider Attorney General nominee Loretta Lynch. \"The message has already been received: if you cross the Administration with perfectly...
From: Media Bistro | By: Mark Joyella | Thursday, January 29, 2015
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This is one of the more unusual notations at the bottom of an article crediting additional contributions to the piece: HuffPost software engineer Dan Fratean, who translated Chivu’s Facebook posts, contributed to this report. The Facebook post in question,...
From: Media Bistro | By: Richard Horgan | Thursday, January 29, 2015
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Dentsu Aegis announced the appointment of Rob Horler, formerly CEO of Dentsu Northern Europe, to the newly-created role of U.S. CEO. Horler will officially assume the role at the beginning of April, relocating from London to New York while continuing...
From: Media Bistro | By: Erik Oster | Thursday, January 29, 2015
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A contingent of the organization known as “Code Pink” crudely interrupted the Senate Armed Services Committee’s hearing this afternoon, attended by former Secretaries of State Henry Kissinger, Madeleine Albright, and George Shultz – with...
From: Media Bistro | By: Damon Marx | Thursday, January 29, 2015
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Here’s a good topic for an ethics debate: a Verge exclusive posted on Monday afternoon revealed that letters mailed to the FCC from various politicians around the country to support Comcast’s proposed merger with Time Warner Cable were written by...
From: Media Bistro | By: Patrick Coffee | Thursday, January 29, 2015
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Melville House plans to publish the U.S. edition of Owen Jones’ The Establishment: And How They Get Away With It. A release date has been scheduled for May 2015. The book originally came out in the United Kingdom back in September 2014. According to...
From: Media Bistro | By: Maryann Yin | Thursday, January 29, 2015
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Deutsch LA is taking Mophie to the Super Bowl with an apocalyptic 60-second ad that is also the brand’s broadcast debut. The spot, entitled “All Powerless” depicts all kinds of doomsday events, from gravity ceasing to function properly, to flying...
From: Media Bistro | By: Erik Oster | Thursday, January 29, 2015
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A couple of days ago, we reported that industry vet Steve Orenstein, formerly of Y&R, McCann, 72andSunny and others, had taken on two new jobs: COO at L.A. agency Mistress and CFO at WONGDOODY. Since Orenstein previously held both the COO and CFO...
From: Media Bistro | By: Patrick Coffee | Thursday, January 29, 2015
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Time Inc. has made some major changes involving the InStyle and People StyleWatch leadership teams. For starters, Ariel Foxman — currently InStyle’s editor — has been promoted to editorial director of both brands, a new role at the company....
From: Media Bistro | By: Chris O'Shea | Thursday, January 29, 2015
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Late yesterday, Sprint released a teaser for its Super Bowl ad from Deutsch LA “apologizing” to competitors Verizon and AT&T. The teaser is a simple text scroll and accompanying voiceover imposed on an image of a sheep. Addressed to Verizon and...
From: Media Bistro | By: Erik Oster | Thursday, January 29, 2015
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What’s your favorite Virginia Woolf book? The team at EssayMama.com has created an infographic called “Top 10 Writing Tips from the Desk of Virginia Woolf.” Some of the advice featured on the image includes keeping a diary, going on walks, and...
From: Media Bistro | By: Maryann Yin | Thursday, January 29, 2015
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Lowe Campbell Ewald promotes the U.S. Navy with a new spot entitled “Pin Map.” The ad positions the Navy as working “Around the world, around the clock” in defense of America. It opens by showing a variety of locations and scenarios with a large...
From: Media Bistro | By: Erik Oster | Thursday, January 29, 2015
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