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Rainey Kelly Campbell Roalfe/Y&R keeps it simple in its new spot for Marks & Spencer, including the title of the ad, “Mother’s Day Flowers.” The agency lets the flowers do the talking, with a montage of roses, ranunculus, and orchids set...
From: Media Bistro | By: Erik Oster | Thursday, March 5, 2015
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This is a guest post by Andrew Grossman of Portland-based agency Grady Britton. Ready for your feature article in Vogue? How about Vanity Fair, Wired, or The New Yorker? Yes, mega-media network Condé Nast has entered the world of branded content. In...
From: Media Bistro | By: admin | Thursday, March 5, 2015
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BBH London has a new ad for Mentos NOWMints parodying breath mint advertising cliches. The 40-second spot opens predictably enough, with a guy kissing a girl goodnight on the cheek to end a date and then sharing a NOWMint with her. As he walks away,...
From: Media Bistro | By: Erik Oster | Thursday, March 5, 2015
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Meet April Simpson. She’s a skilled and respected general assignment reporter with St. Louis FOX affiliate KTVI, and she’s capable of poppin’ that neck in a minute. How do we know? There she is sporting a nice sundry couture arrangement during...
From: Media Bistro | By: Shawn Paul Wood | Thursday, March 5, 2015
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This week, Bright Red\TBWA is hiring a senior account manager, and Scratch is looking for a director of project leadership. iCrossing needs a senior media planner, while JK Design is seeking a copywriter. Get the scoop on these openings and more below,...
From: Media Bistro | By: Nadine Cheung | Thursday, March 5, 2015
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The Ad Council teamed up with San Francisco-based agency Pereira & O’Dell for a series of new PSAs promoting the recycling of bathroom products for Keep America Beautiful, with funding by Unilever. Based on research showing that, while recycling...
From: Media Bistro | By: Erik Oster | Thursday, March 5, 2015
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Can’t you tell that they’re joking? Look at the clocks! As everyone in the agency world knows, clients often make the process of announcing an account win far more difficult than it has to be. Not only have we spoken to PR contacts who confirm this...
From: Media Bistro | By: Patrick Coffee | Thursday, March 5, 2015
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No, they’re not the Golden Girls — but they might as well be, because their ball-busting shenanigans take center stage during a ride in a new Volkswagen clean diesel-fuel-absorbing Golf TDI. Deutsch LA, production company LMNO, and Union Editorial...
From: Media Bistro | By: Kiran Aditham | Thursday, March 5, 2015
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Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round features Cosmo taking on Architectural Digest. Cosmo’s latest features Hillary Duff’s triumphant return. Please don’t ask us where Duff went that we should be so...
From: Media Bistro | By: Chris O'Shea | Thursday, March 5, 2015
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Today we can confirm that Droga5 has extended its recent move into the auto sector by winning creative duties for Toyota’s Scion brand. The agency scored headlines over the summer after Toyota bypassed global AOR Saatchi & Saatchi to assign Droga...
From: Media Bistro | By: Patrick Coffee | Thursday, March 5, 2015
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Good news for reporters in local DMAs across this great land of ours: we still love you, apparently — so, chin up, hunker down, and keep doing your reporting thing. You don’t need to join “the dark side” just yet. Pew Research Center just...
From: Media Bistro | By: Shawn Paul Wood | Thursday, March 5, 2015
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Click here to receive Mediabistro’s Morning Media Newsfeed via email. Andrew Lack Steps Down From Government Agency, Signaling NBC News Return (THR / The Live Feed) Andrew Lack on Wednesday announced that he will step down as director and CEO of the...
From: Media Bistro | By: Christine Zosche | Thursday, March 5, 2015
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Today’s Roll Call included the news that agency veteran Laura Hall has accepted the managing director of US operations position at M&C Saatchi New York. We also had the opportunity to speak with Hall about her new position, the general state...
From: Media Bistro | By: Patrick Coffee | Wednesday, March 4, 2015
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More than a year after his contentious debut, Crispin Porter and (not) Bogusky decided to revived its “Captain Obvious” protagonist for the latest Hotels.com campaign. In the main spot — directed by Ted Melfi of recent Bill Murray vehicle St....
From: Media Bistro | By: Patrick Coffee | Wednesday, March 4, 2015
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Maude by Donna Mabry returns to the top of the Self-Published Bestsellers List this week. To help GalleyCat readers discover self-published authors, we compile weekly lists of the top eBooks in three major marketplaces for self-published digital books:...
From: Media Bistro | By: Dianna Dilworth | Wednesday, March 4, 2015
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Are you a Tinder user? Do you wish there were a way to avoid the ads coming to the app later this month? Have you seen the service’s first self-promotional ad, which premiered today? OF COURSE she’s happy…she’s under 30! Tinder has a solution...
From: Media Bistro | By: Elizabeth S. Mitchell | Wednesday, March 4, 2015
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M&C Saatchi PR named Laura Hall as its U.S. managing director and head of its New York office. Hall, who has officially been in the position since the beginning of the year, joins after leading her own consultancy for more two years and brings more...
From: Media Bistro | By: Elizabeth S. Mitchell | Wednesday, March 4, 2015
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Former Red Sox pitcher Curt Schilling sat down with MSNBC’s Tamron Hall on \"NewsNation\" to discuss firing back at the people who attacked his daughter on Twitter. Schilling said he \"contacted nine boys\" who went after his daughter on social media....
From: Media Bistro | By: Brian Flood | Wednesday, March 4, 2015
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Oprah Winfrey and Harpo Studios have called Chicago home for the past 26 years. That’s about to change. According to The Hollywood Reporter, Oprah is shutting down Harpo and shifting all operations to OWN’s headquarters in LA. This is obviously then...
From: Media Bistro | By: Chris O'Shea | Wednesday, March 4, 2015
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Click here to receive Mediabistro’s Morning Media Newsfeed via email. NBC News Shakeup: Andrew Lack in Talks to Return in Top Role (Variety) Former NBC News president Andrew Lack is in negotiations to return to a top post at NBCUniversal’s news division...
From: Media Bistro | By: Christine Zosche | Wednesday, March 4, 2015
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CNN’s senior media correspondent Brian Stelter recently spoke with a group of aspiring journalists about his mentor, the late David Carr. The Los Angeles Loyolan published some of Stelter’s comments made at the 31st annual ACP National College...
From: Media Bistro | By: Brian Flood | Tuesday, March 3, 2015
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RPA launched a new (reportedly $100 million) campaign for Apartments.com Sunday with the “Launch” spot (60-second online version featured above) starring Jeff Goldblum as “Silicon Valley maverick” Brad Bellflower. Goldblum’s character lampoons...
From: Media Bistro | By: Erik Oster | Tuesday, March 3, 2015
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Sorry @nytimes, but Scott Walker’s electoral track record is pretty damned impressive: http://t.co/wbASpTnRGw — Nate Silver (@NateSilver538) March 6, 2015 Former New York Times staffer and current FiveThirtyEight editor Nate Silver is not impressed...
From: Media Bistro | By: Chris O'Shea | Friday, March 6, 2015
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A trailer has been unleashed for the Mr. Holmes movie. The video embedded above offers glimpses of Sir Ian McKellen playing an elderly Sherlock Holmes. The actor announced on his Facebook page that this story shows “Sherlock Holmes as you’ve never...
From: Media Bistro | By: Maryann Yin | Friday, March 6, 2015
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Harper Lee recently made headlines with the announcement of her To Kill a Mockingbird sequel, Go Set a Watchman. Many questions have been raised about this forthcoming title especially in light of the fact that in the past, Lee had made it clear...
From: Media Bistro | By: Maryann Yin | Friday, March 6, 2015
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Harper Lee doesn’t talk to the press. Everyone — aside from Connor Sheets, a reporter for AL.com — knows this. So Lee reminded him via a short note in the mail: “Go away! – Harper Lee” was penned by Lee on a two-page letter Sheets had sent...
From: Media Bistro | By: Chris O'Shea | Friday, March 6, 2015
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Andy Lack is returning to NBC as chairman of NBC News and MSNBC. Current News Group chairman Pat Fili-Krushel will move upstairs at 30 Rock working alongside NBCU CEO Steve Burke, who brought her to the network in 2011. NBC News president Deborah Turness...
From: Media Bistro | By: Chris Ariens | Friday, March 6, 2015
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Time Inc. is still searching for the right person to take on the newly-created role of president of People and Entertainment Weekly, but it seems the field has finally narrowed. The New York Post reports that Richard Battista, a former Fox and News...
From: Media Bistro | By: Chris O'Shea | Friday, March 6, 2015
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Two actors from the Agent Carter TV series, Hayley Atwell and James D’Arcy, took on First Book’s speed reading challenge. In the video embedded above, Atwell and D’Arcy read aloud from Arnold Lobel’s Frog and Toad All Year. Altogether, they managed...
From: Media Bistro | By: Maryann Yin | Friday, March 6, 2015
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Click here to receive Mediabistro’s Morning Media Newsfeed via email. Samantha Bee Exits The Daily Show to Host TBS Series (THR / The Live Feed) Samantha Bee is expanding her relationship with TBS. Days after the Turner-owned network picked up the...
From: Media Bistro | By: Christine Zosche | Friday, March 6, 2015
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Shane Smith (Credit: Ralph Alswang). At the US Institute of Peace last evening, “Vice on HBO” screened their season 3 premiere entitled: “Our Oceans Are Rising.” The episode, which will air tomorrow night at 11 PM ET on HBO, presented...
From: Media Bistro | By: Damon Marx | Friday, March 6, 2015
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This week, NBCUniversal has several openings available. The company is hiring a project manager for Bravo, a segment producer for MSNBC’s Morning Joe and a manager of development. Meanwhile, PBS Kids needs a senior associate for media development....
From: Media Bistro | By: Nadine Cheung | Friday, March 6, 2015
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25-54 demographic (Live +SD) Total day: FNC: 266 | CNN: 156 | MSNBC: 85 | HLN: 112 Primetime: FNC: 425 | CNN: 185 | MSNBC: 150 | HLN: 107 4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: FNC Cavuto: 243 TheFive: 401 Baier: 344 Greta: 342 O’Reilly: 557 Kelly: 409...
From: Media Bistro | By: Mark Joyella | Friday, March 6, 2015
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Today in news we missed due to our compulsive blogging, Jake Kirk is a senior at Northern Arizona University who wants to intern for Team One in LA. In order to apply for said internship, he had to make a video — so he chose to create this entry...
From: Media Bistro | By: Patrick Coffee | Thursday, March 5, 2015
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TVNewser has learned that Fox Business Network has signed Bloomberg’s Trish Regan as an anchor and markets reporter. Her first day on FBN will be April 6. In addition to her role at FBN, Regan will also provide financial commentary across Fox News...
From: Media Bistro | By: Brian Flood | Thursday, March 5, 2015
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It’s been a long while since we covered the topic of literary huckster JT LeRoy. But no doubt the theatrical debut later this month of Marjorie Sturm‘s documentary The Cult of JT LeRoy will renew interest in the exploits of this one-time Brooklyn-based...
From: Media Bistro | By: Richard Horgan | Thursday, March 5, 2015
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Ringling Bros. announced today that elephants will be phased out of the circus’ show by 2018. This despite calling the animals “a lifelong symbol” of the show. Elephants have been featured in the circus for more than 140 years. According to the...
From: Media Bistro | By: Tonya Garcia | Thursday, March 5, 2015
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McDonald’s has announced that it’s going to discontinue the use of chicken raised on antibiotics “that are important to human medicine” over the next two years. The decision is receiving high praise from some very important people. From ABC...
From: Media Bistro | By: Tonya Garcia | Thursday, March 5, 2015
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Fox News Channel’s Bob Beckel has been missing from “The Five” roundtable since Feb. 16, so we inquired about his situation. A FNC spokesperson exclusively told TVNewser: Bob is taking some time off from “The Five” to focus on health issues,...
From: Media Bistro | By: Brian Flood | Thursday, March 5, 2015
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“CBS This Morning” continues to show big growth in the mornings. For the just-finished February sweep, the CBS morning show had its best total viewer delivery in 20 years, since February 1995. “CTM” was the only show to grow compared to the Feb....
From: Media Bistro | By: Chris Ariens | Thursday, March 5, 2015
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Jake Tapper opened up pandora’s box and the 80’s came pouring out.. In honor of Throwback Thursday, Tapper tweeted out what appeared to be a barber shop sample pic, but in actuality, was just a younger version of himself. #TBTpic.twitter.com/MlE9e5njKa...
From: Media Bistro | By: Damon Marx | Thursday, March 5, 2015
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They’re all smiles now, but years ago, Dana Perino was the White House press secretary, and Ed Henry was covering the Bush Administration for CNN. It’s a relationship that can be, at times, testy. Today on Fox News, Henry and Perino reflected on...
From: Media Bistro | By: Mark Joyella | Thursday, March 5, 2015
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As part of a shift that has been in the works for approximately one year, Global Hue (named “Multicultural Agency of the Decade” by Adweek in 2009) will be shifting its core operations from Detroit to New York City. Because of this move, a source...
From: Media Bistro | By: Patrick Coffee | Thursday, March 5, 2015
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CBS’ “Face the Nation with Bob Schieffer” was the the top-rated public affairs program on March 1 in both total viewers and the key A25-54 demo. “Face the Nation” was up +16% in the demo and up +11% in viewers, compared to the same week...
From: Media Bistro | By: Brian Flood | Thursday, March 5, 2015
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Facebook’s Sheryl Sandberg intensified the publicity push behind her Lean In initiative today with a New York Times op-ed and a new PSA involving pro basketball players (many of whom are men). Her message may be welcome within the PR industry following...
From: Media Bistro | By: Patrick Coffee | Thursday, March 5, 2015
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The popular children’s board book Peek-a-WHO by Nina Laden has sold more than 1 million copies. The book has been out for 15 years and sales have increased incrementally every year. Last year, the book sold more than 150,000 copies. “Word of mouth...
From: Media Bistro | By: Dianna Dilworth | Thursday, March 5, 2015
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The New York Post is gambling that this “smartphone” trend is going to stick with the launch of Internet Action Force, a comedy site with a mobile-friendly lean. IAF features short, original videos that glean their subjects from social media...
From: Media Bistro | By: Chris O'Shea | Thursday, March 5, 2015
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Jim Boggess, the proprietor Jimbo’s Deli in Flemingdon, New Jersey, has stirred up a fascinating freedom-of-speech debate. After he posted a sign suggesting that March should be celebrated as “White History Month,” a neighbor complained to him...
From: Media Bistro | By: Richard Horgan | Thursday, March 5, 2015
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Calling it “Email-Gate-Ghazi-Gate,” Bloomberg’s Mark Halperin and John Heilemann will broadcast a special report tonight devoted entirely to Hillary Clinton, her personal email, and the furor brewing around it all. “This is clearly the big story...
From: Media Bistro | By: Mark Joyella | Thursday, March 5, 2015
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Today in stories that are too good to pass up, classic not-quite-soul duo Hall & Oates have sued a Brooklyn-based company called Early Bird for marketing a granola line called “Haulin’ Oats.” Why? Because they have no sense of humor: \"…the...
From: Media Bistro | By: Patrick Coffee | Thursday, March 5, 2015
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