Serendeputy - your personal news assistant.

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Serendeputy is your personal news assistant.

Your deputy:
- learns what you like and don't like,
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What to do:
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  2. Click smileys and frownies
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JWT Atlanta worked with stunt driver Rhys Millen on a new spot for Pennzoil entitled “Airlift Drift.” The 90-second spot sees Millen cruising around Cape Town, South Africa in the 707 horsepower Dodge Hellcat Challenger before being lifted on a platform...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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Chicago-based multicultural agency Commonground/MGS, which opened up shop in NYC at the end of 2013, is back with a new spot for Coors Light that aims to recharge the beer brand and is, hence, aptly dubbed “reFRESH.” The black & white :30 ad,...
From: Media Bistro | By: Kiran Aditham | Tuesday, March 31, 2015
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Who else but Jay-Z could wrangle the likes of Madonna, Jack White, Daft Punk. Kanye West, Chris Martin, Nicki Minaj and more to help him promote a product? The all-star musical summit you see above serves as a quick yet somewhat tense precursor to Hova’s...
From: Media Bistro | By: Kiran Aditham | Tuesday, March 31, 2015
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The Apple Watch is ugly and unnecessary, but at least it’s interesting to see how media companies are crafting new offerings to fit the device. The latest entry is from The New York Times, which is rolling out one-sentence articles as a way for users...
From: Media Bistro | By: Chris O'Shea | Tuesday, March 31, 2015
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JWT New York released an ad for razor brand Wilkinson Sword, aptly titled “Swordplay Meets Foreplay.” That title should tell you pretty much everything you need to know about the spot, which features a couple slowly removing each others’ clothes...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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CNN finished No. 2 in cable news for the first quarter of 2015 in both total viewers and the key A25-54 demo. CNN beat MSNBC in the demo by the biggest quarterly difference in more than 8 years, since 3Q 2006. CNN is up the most in primetime, up +11%...
From: Media Bistro | By: Brian Flood | Tuesday, March 31, 2015
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Despite several marquee shows pulling ahead of CNN in viewers month-to-month, MSNBC had a dismal first quarter of 2015. The NBCU network experienced its least watched quarter in more than seven years in total viewers, and lowest in almost 10 years in...
From: Media Bistro | By: Chris Ariens | Tuesday, March 31, 2015
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Meredith has promoted Daren Mazzucca to VP and publisher of Martha Stewart Living. Mazzucca has been with Meredith for the past five years, most recently as publisher of Better Homes and Gardens. “Daren brings a wealth of magazine publishing experience...
From: Media Bistro | By: Chris O'Shea | Tuesday, March 31, 2015
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Innocean Worldwide Europe teamed up with digital agency La Red to launch a campaign for the Kia Sorrento celebrating the vehicle as “Made for perfectionists. Perfect for everyone.” The campaign features four ads celebrating perfectionists from different...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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Olivia Wilde is Shape’s latest cover star. The 31-year-old actress gave birth to her son Otis almost one year ago, and she discusses pregnancy, giving birth and motherhood with the magazine. Wilde said Otis arrived two weeks early. She described the...
From: Media Bistro | By: Chris O'Shea | Tuesday, March 31, 2015
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Author Maya Angelou is getting a forever stamp from the USPS and you can go to the dedication ceremony on Tuesday, April 7. The event, which will also be attended by Oprah Winfrey, Al Sharpton and poet Nikki Giovanni, will take place at the Warner...
From: Media Bistro | By: Dianna Dilworth | Tuesday, March 31, 2015
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Nick Baumann is joining The Huffington Post as a senior enterprise editor. He was most recently a senior editor at Mother Jones, where he has worked for the past eight years. Baumann is also a contributor to The Economist and his writing has appeared...
From: Media Bistro | By: Chris O'Shea | Tuesday, March 31, 2015
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On Thursday, April 16, the current executive editor of the New York Times will be in Missoula to deliver the school’s 58th annual Dean Stone Lecture. Baquet’s speech will be titled “Quality Journalism in the Digital Age – Challenges & Opportunities.”...
From: Media Bistro | By: Richard Horgan | Monday, March 30, 2015
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After months in which Uber drivers have been accused of attacking passengers, the on-demand car service has created a PSA to reassure customers that they’ll be safe if they climb into an Uber driver’s cars. Opening with a testimonial from a pregnant...
From: Media Bistro | By: Tonya Garcia | Monday, March 30, 2015
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W+K Tokyo launched the final spot in its “Re:RUN” campaign for Nike Women’s in Japan, entitled “The Finish Line.” The new spot concludes the story of three women who dropped out of the Nagoya Women’s Marathon but decided, with the help of...
From: Media Bistro | By: Erik Oster | Monday, March 30, 2015
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The New York Times has promoted Kinsey Wilson from editor for strategy and innovation to executive vice president, product and technology. Wilson joined the Times in February. He came to the company from NPR, where he served as executive vice president...
From: Media Bistro | By: Chris O'Shea | Monday, March 30, 2015
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Happy National Poetry Month! To kick-off the celebration, we’ve compiled a list of five videos with poetry performances from Sarah Kay, Priyam Redican, Megan Falley, Doc Luben, and Jesse Parent. We’ve embedded an image of the Academy of American...
From: Media Bistro | By: Maryann Yin | Wednesday, April 1, 2015
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According to Chicago Tribune media reporter Robert Channick, 2014 was a decent year for the digital marketing side of parent company Tribune Publishing. Revenues topped out at $24.8 million, a 55% increase over 2013. But also, per his report, Tribune...
From: Media Bistro | By: Richard Horgan | Wednesday, April 1, 2015
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April begins tomorrow, which means WHCD coverage will become an intimate part of your life until dinnertime on April 25. Washington Life‘s contribution for the month includes a Q&A with six White House correspondents. The journalists who sat down...
From: Media Bistro | By: Corinne Grinapol | Tuesday, March 31, 2015
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Fox News Channel was the top cable news network for the first quarter of 2015, placing 4th in both primetime and total viewers among all ad-supported cable networks. FNC averaged 1.72 million primetime viewers and 1.07 million total day viewers. CNN...
From: Media Bistro | By: Brian Flood | Wednesday, April 1, 2015
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The National Academy of Television Arts and Sciences announced the nominees for the Daytime Emmys Tuesday, with the network morning shows picking up nods. “CBS Sunday Morning,” ABC’s “Good Morning America” and NBC’s “Today” were all...
From: Media Bistro | By: Mark Joyella | Tuesday, March 31, 2015
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The latest place to ban selfie sticks are US music festivals, two of which have put the items on lists of “prohibited items,” following in the footsteps of UK events. Coachella, in Palm Springs, CA, starts on April 10 and that event has banned them...
From: Media Bistro | By: Tonya Garcia | Tuesday, March 31, 2015
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ABC’s Jim Avila will be presented the Merriman Smith award for outstanding coverage by the White House Correspondents’ Association at the annual Nerd Prom next month. Avila is being honored for his reporting from Cuba back in December. He was first...
From: Media Bistro | By: Chris Ariens | Tuesday, March 31, 2015
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Last year’s Secret Garden: An Inky Treasure Hunt and Coloring Book by illustrator Johanna Basford and her latest Enchanted Forrest: An Inky Quest and Coloring Book are the bestselling books on Amazon. Unlike most coloring books, these books are...
From: Media Bistro | By: Dianna Dilworth | Tuesday, March 31, 2015
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It’s a brand new position at people.com. Occupying it, as of Monday March 30, is Sara Nathan. From today’s announcement by People editorial director Jess Cagle: I’m very pleased to announce the arrival of Sara Nathan as people.com’s news director....
From: Media Bistro | By: Richard Horgan | Tuesday, March 31, 2015
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The New York Times promotes strategy and innovation editor Kinsey Wilson to executive vice president of product and technology. He joined the paper’s masthead in November after a stint as chief content officer at NPR. Meanwhile, Sulzberger family member...
From: Media Bistro | By: Noah Davis | Tuesday, March 31, 2015
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25-54 demographic (Live +SD) Total day: FNC: 237 | CNN: 150 | MSNBC: 70 | HLN: 105 Primetime: FNC: 423 | CNN: 196 | MSNBC: 117 | HLN: 91 4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: FNC Cavuto: 191 TheFive: 320 Baier: 344 Greta: 305 O’Reilly: 510 Kelly: 430 Hannity:...
From: Media Bistro | By: Brian Flood | Tuesday, March 31, 2015
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Among the many places you never want to find yourself naked with Joe Biden is in a locker room… because apparently he’ll talk about it in front of a large crowd.  At the opening ceremony for the Edward M. Kennedy Institute in Boston on Tuesday afternoon,...
From: Media Bistro | By: Damon Marx | Tuesday, March 31, 2015
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Fox Business and Fox News anchor Neil Cavuto appeared on “GMA” this morning to discuss how Multiple Sclerosis impacts his job and how he deals with the disease. Cavuto sat down with George Stephanopoulos, joking that he uses the disease to get...
From: Media Bistro | By: Brian Flood | Tuesday, March 31, 2015
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25-54 demographic (Live +SD) Total day: FNC: 144 | CNN: 142 | MSNBC: 113 | HLN: 160 Primetime: FNC: 115 | CNN: 121 | MSNBC: 167 | HLN: 166 4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: FNC NewsHQ: 90 Hannity: 117 NewsHQ: 113 Report: 127 Inheritance: 147 Pirro: 95...
From: Media Bistro | By: Brian Flood | Tuesday, March 31, 2015
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25-54 demographic (Live +SD) Total day: FNC: 144 | CNN: 156 | MSNBC: 104 | HLN: 146 Primetime: FNC: 134 | CNN: 234 | MSNBC: 151 | HLN: 188 4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: FNC NewsHQ: 110 Buzz: 123 Sunday: 144 Report: 172 Greta: 134 Reporting: 135 Stossel:...
From: Media Bistro | By: Mark Joyella | Tuesday, March 31, 2015
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Arlene Holmes, the mother of James Holmes, the man on trial for a massive shooting at a movie theater in Colorado during a screening of \"The Dark Night Rises\" back in 2012, has self-published a book. When the Focus Shifts: The Prayer Book of Arlene...
From: Media Bistro | By: Dianna Dilworth | Tuesday, March 31, 2015
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Becoming Steve Jobs by Brent Schlender & Rick Tetzeli has debuted on the iBooks bestsellers list this week at No. 2. Apple has released its top selling books list for paid books from iBooks in the U.S. for week ending March 30, 2015. The Girl...
From: Media Bistro | By: Dianna Dilworth | Tuesday, March 31, 2015
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Wanna meet Secretary of State Catherine Durant and President Garrett Walker? Well, here’s your chance. House of Cards’ Jayne Atkinson and Michael Gill have teamed up with Charitybuzz to help support the DC-based nonprofit Running Start by auctioning...
From: Media Bistro | By: Damon Marx | Tuesday, March 31, 2015
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Despite being down during the day, Fox News Channel is seeing growth where it counts: in the primetime demo. FNC, which has now been the most-watched news channel for 159 consecutive months, was up +10% in the primetime demo for the first quarter of...
From: Media Bistro | By: Chris Ariens | Tuesday, March 31, 2015
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Los Angeles startup agency Battery — comprised of industry vets from agencies such as Dare, Deutsch and TBWA/Chiat/Day — created a 60-second broadcast spot for the release of NetherRealm Studios’ Mortal Kombat X, which comes out April 14th. The...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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The Very Fairy Princess, a popular children’s book franchise from actress Julie Andrews and her daughter Emma Walton Hamilton will be adapted into a television series. Corus Entertainment’s Nelvana Enterprises, a producer and distributor of...
From: Media Bistro | By: Dianna Dilworth | Tuesday, March 31, 2015
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Simon Pearce is joining mcgarrybowen New York as president, effective April 17th,  Adweek reports. He will take over for Tom Sewell, who has held the position since last May, and will continue working at the agency, handling innovations responsibilities...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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Here are some literary events to pencil in your calendar this week. To get your event posted on our calendar, visit our Facebook Your Literary Event page. Please post your event at least one week prior to its date. Four young adult writers are set...
From: Media Bistro | By: Maryann Yin | Tuesday, March 31, 2015
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This morning, Senator Elizabeth Warren (D-MA) was on NBC’s TODAY to discuss her new memoir “A Fight Chance,” but surprise, surprise, she was asked “point blank” by host Savannah Guthrie whether she would run for president in 2016. “No....
From: Media Bistro | By: Damon Marx | Tuesday, March 31, 2015
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It’s been an unusual and most unwelcome dilemma for The Playlist, Den of Geek, Cinema Blend and CHUD. How to react to the downfall of regular contributor Gabriel Toro, who earlier this month pled guilty in a New Jersey courtroom to one count of online...
From: Media Bistro | By: Richard Horgan | Tuesday, March 31, 2015
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Christopher Rosen has been named senior news director at Entertainment Weekly. Rosen most recently served as managing entertainment editor for The Huffington Post. He had been with the site for four years. Rosen previously worked at Movieline, where...
From: Media Bistro | By: Chris O'Shea | Tuesday, March 31, 2015
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Thank you president Obama pic.twitter.com/PgFJCCyRTa — Chris Rock (@chrisrock) March 30, 2015 When it was announced yesterday that Trevor Noah would be taking Jon Stewart’s spot behind the anchor desk at The Daily Show, many were surprised. There...
From: Media Bistro | By: Tonya Garcia | Tuesday, March 31, 2015
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twofifteenmccann launched a campaign teasing the October 27th release of Halo 5: Guardians with a pair of live action trailers. Each of the two 60-second spots ends with a cliffhanger, leaving viewers wondering about the nature of two of the franchise’s...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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The Friends of Park Slope Library group hope to secure $250,000 to build an outdoor storytelling garden. If they are successful, they plan to install a statue of Knuffle Bunny. This character appears in Mo Willems’ Caldecott Honor-winning picture...
From: Media Bistro | By: Maryann Yin | Tuesday, March 31, 2015
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Bonnier Corporation is looking to bulk up this spring. According to Ad Age, the publisher is currently discussing a purchase of Men’s Fitness from AMI. The addition will cost Bonnier plenty. While the Daily News is getting offers of one dollar, Men’s...
From: Media Bistro | By: Chris O'Shea | Tuesday, March 31, 2015
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“CBS This Morning” director Randi Lennon answered questions via Facebook earlier today. Lennon gained notoriety among “CTM” fans when Twitter followers started asking about the voice behind the \"Cue Charlie!\" that runs at the top of each show....
From: Media Bistro | By: Brian Flood | Tuesday, March 31, 2015
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Merkley + Partners launched a new campaign for detergent brand all, featuring Peanuts characters portrayed in a commercial by real kids for the first time ever. The Peanuts-themed campaign, which promises to be an integrated, multi-year effort, kicks...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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Earlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round of ads for...
From: Media Bistro | By: Erik Oster | Tuesday, March 31, 2015
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The cover for The Girl in The Spider’s Web, the fourth installment of the bestselling Millennium series, has been unveiled by The Wall Street Journal. Swedish writer David Lagercrantz picks up where the late Stieg Larsson left off. Deadline reports...
From: Media Bistro | By: Maryann Yin | Tuesday, March 31, 2015
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