Serendeputy - your personal news assistant.

Welcome to Serendeputy!

Serendeputy is your personal news assistant.

Your deputy:
- learns what you like and don't like,
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How it works.

What to do:
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  2. Click smileys and frownies
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Influencing customers can be very tricky, especially because consumers are so aware and dismissive of advertising. Turning customers into influencers may be the more profitable path, because of increased peer influence on social networks. Ninja Metrics...
From: Media Bistro | By: Kimberlee Morrison | Thursday, October 23, 2014
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TVNewser: Dr. Nancy Snyderman is coming back to NBC News. A memo to staffers explains that yelling “Ebola!” at her is strongly discouraged. SocialTimes: A study found that 40 percent of adults experience cyberbullying. Please note — being disappointed...
From: Media Bistro | By: Chris O'Shea | Thursday, October 23, 2014
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Today we bring you a guest post by William Nikosey, senior account director at kwittken+company. If it were the day after the Super Bowl, you might expect the conversation to be focused on the commercials. But it’s not. It’s the day after the second...
From: Media Bistro | By: Guest | Thursday, October 23, 2014
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OK! is not just the name of a magazine. In this case, it was also the exclamation we uttered as we moved on from Gossip Cop’s report about the publication’s non-existent current cover story: According to the cover, Jennifer Aniston and Justin Theroux...
From: Media Bistro | By: Richard Horgan | Thursday, October 23, 2014
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News of former Washington Post editor Ben Bradlee’s passing earlier this week rightly led many to declare an end of an era in journalism. A quick look at his paper today reveals protests by staffers unhappy with new owner/Amazon founder Jeff Bezos’...
From: Media Bistro | By: Patrick Coffee | Thursday, October 23, 2014
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Publicis Kaplan Thaler teamed up with the the Advertising Council to launch a PSA campaign for various groups dealing with children’s learning and attention issues. The campaign is designed to direct parents to the new website Understood.org, designed...
From: Media Bistro | By: Erik Oster | Thursday, October 23, 2014
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Way back in January 2013, we confirmed rumors that West Coast-friendly GS&P was indeed opening a New York City office — and today the client behind its “first major account” approved the release of the news to the trades. That client is the...
From: Media Bistro | By: Patrick Coffee | Thursday, October 23, 2014
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YouTube is probably the largest repository of video the world has ever seen. The site is worth more than $40 billion, and users upload more than 100 hours of video every 60 seconds. Within all that video, there is lots of copyrighted content, and Vice...
From: Media Bistro | By: Kimberlee Morrison | Thursday, October 23, 2014
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For those who’ve been wondering how to monetize their social media following, a new content-creation subscription site might be the answer. ConnectPal allows any person to provide content and any person to subscribe to that content without the content...
From: Media Bistro | By: Sonja Hegman Andras | Thursday, October 23, 2014
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POLITICO CEO Jim VandeHei emailed staff today to announce that the Rosslyn-based news outlet’s senior Congressional reporter David Rogers is the recipient of Harvard Kennedy School’s David Nyhan Prize for Political Journalism. Rogers will receive...
From: Media Bistro | By: Nick Massella | Thursday, October 23, 2014
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Local News Now toasted its recently launched local news site covering Capitol Hill – HillNow – Wednesday night at Capitol Lounge with the site’s managing editor Andrea Swalec and reporters Scott Brodbeck and George Altshuler. LNN’s new...
From: Media Bistro | By: Nick Massella | Thursday, October 23, 2014
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The Barnes & Noble at Bay Plaza, based in the Bronx, will close at the end of the year. According to David Deason, the vice president of real estate, the decision was made to shut down operations at this store because the landlord plans to raise...
From: Media Bistro | By: Maryann Yin | Thursday, October 23, 2014
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When Lauren Drell interviewed for a job at Mashable in 2009, it was for a completely different department than the one she ended up in: I thought it was a cool, scrappy startup company, so I applied for a copy editor job. I have a typo blog, so the...
From: Media Bistro | By: Corinne Grinapol | Thursday, October 23, 2014
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Ever since the NSA surveillance programs like PRISM came to light, tech companies have been working hard to try and mitigate the damage, secure their networks and restore trust among users. Now, some networks are taking legal action to fight back against...
From: Media Bistro | By: Kimberlee Morrison | Wednesday, October 22, 2014
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Mashable is one of the headlining members of the “new media” crop. In just a few years, what was once a blog covering technology and social media has become a top news source for everything from brands behaving badly on Twitter to the ongoing conflict...
From: Media Bistro | By: Patrick Coffee | Wednesday, October 22, 2014
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Earlier this summer, Whisper — the creepers app that allows people to send and receive meme-ified messages anonymously — wanted to become a viable news source. The idea: if you have real, possibly unflattering news to share and don’t want to be...
From: Media Bistro | By: Shawn Paul Wood | Wednesday, October 22, 2014
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ABC News anchor Robin Roberts, NBC Sports chairman Mark Lazarus, and CBS chief research officer David Poltrack are among the newest members of the Broadcasting & Cable Hall of Fame. Their honors came Monday night at a black tie event at the Waldorf...
From: Media Bistro | By: Chris Ariens | Wednesday, October 22, 2014
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At the end of a very good piece by The Verge reports editor Josh Dzieza about how Facebook is fanning the flame of viral fake news, Craig Silverman talks about an unanticipated priority. A month ago, Silverman launched watchdog site emergent.info with...
From: Media Bistro | By: Richard Horgan | Wednesday, October 22, 2014
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Need a boost on hump day? Look no further. We caught up with media power players on Monday night at the annual Broadcasting & Cable Hall of Fame Awards. Bob Costas and Megyn Kelly hosted the black tie event at the Waldorf Astoria. ABC news anchor...
From: Media Bistro | By: Vicki Salemi | Wednesday, October 22, 2014
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Tweets on the passing of Ben Bradlee, former executive editor of The Washington Post, who passed away Tuesday at the age of 93 of natural causes at his home in Washington. Strange entering the @washingtonpost building knowing Ben Bradlee is gone. Let’s...
From: Media Bistro | By: Nick Massella | Wednesday, October 22, 2014
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AllTwitter: Can we really say the Queen of England sent her first tweet when someone else wrote it for her? And more importantly, do we care? TVSpy: NY1 with easily the best advice of the day — “If you came across some strange mucus, or feces or...
From: Media Bistro | By: Chris O'Shea | Friday, October 24, 2014
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With the most entertaining of illustrations (right), The Hollywood Reporter today offers a guest column by Andrew Tyndall, who sees plenty of wizardry–and not as much world news–in the recent ratings rise of ABC’s “World News Tonight” with...
From: Media Bistro | By: Mark Joyella | Friday, October 24, 2014
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25-54 demographic (Live +SD) Total day: FNC: 281 | CNN: 132 | MSNBC: 78 | HLN: 85 Primetime: FNC: 445 | CNN: 208 | MSNBC: 90 | HLN: 79 4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a: FNC Cavuto: 174 TheFive: 281 Baier: 267 Greta: 274 O’Reilly: 530 Kelly: 468...
From: Media Bistro | By: Chris Ariens | Friday, October 24, 2014
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Wired‘s Adrian Chen takes a look at what goes on behind the scenes of social media: legions of content moderators who look at child porn and beheadings so social media users don’t have to. According the report, the number of content moderators is...
From: Media Bistro | By: Mona Zhang | Friday, October 24, 2014
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Real-time marketing can be tricky. In fact, a tweet from Oreo during a blackout in the 2013 Super Bowl has been hailed as one of the biggest real-time marketing successes. In an attempt to better understand how best to position your marketing teams,...
From: Media Bistro | By: Kimberlee Morrison | Friday, October 24, 2014
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From WaPo to WJLA, here are the stories that are leading your homepages today, after the jump… (more…) New Career Opportunities Daily: The best jobs in media....
From: Media Bistro | By: Nick Massella | Friday, October 24, 2014
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adam&eveDDB has a new broadcast spot promoting Sony’s 4K Ultra HD TV with a new spot called “Ice Bubbles.” The 60-second spot takes a look at the majestic beauty of bubbles freezing in mid-air. As the bubbles freeze, intricate crystalline patterns...
From: Media Bistro | By: Erik Oster | Friday, October 24, 2014
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Privacy has become paramount in the minds of users, as well as tech companies. Last year, Google chairman Eric Schmidt noted that encryption was the only real way to keep user data out of the hands of governments. With the release of a Google USB security...
From: Media Bistro | By: Kimberlee Morrison | Friday, October 24, 2014
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The upcoming Architectural League of New York symposium is but one (aqua-hued, curvy, multi-windowed) component of the Michael Graves 50th-anniversary extravaganza happening this fall (bring your own Peeps!). A show of the architect and product designer’s...
From: Media Bistro | By: Guest | Friday, October 24, 2014
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Katie Couric, Lisa Paulsen and Diane Clehane Last night, a stylish group of entertainment and media personalities gathered at Cipriani Wall Street for The Fashion Group International’s 31st Annual Night of Stars event, honoring the creative contributions...
From: Media Bistro | By: Valerie Berrios | Friday, October 24, 2014
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While New York city is busy dealing with its first Ebola case, recent survivors of the deadly disease are popping up all over our televisions. Nina Pham, the first Dallas nurse diagnosed while treating Thomas Eric Duncan, spoke at a news conference this...
From: Media Bistro | By: Brian Flood | Friday, October 24, 2014
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Tom Brokaw, Nancy Doyle Palmer, Brian Williams. (photo: Francine Daveta) Brian Williams, Tom Brokaw, Bryant Gumbel, Andrea Mitchell, and Norah O’Donnell were among guests joining the family of the late NBC newsman John Palmer in Manhattan last night...
From: Media Bistro | By: Alissa Krinsky | Friday, October 24, 2014
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On the lighter side of things, former Secretary of State Madeline Albright is on a roll, isn’t she?  Last week Wheaties called her a “champion” and this week she proved that she’s just as good at Twitter trolling as she is at statesmanship and...
From: Media Bistro | By: Patrick Coffee | Friday, October 24, 2014
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Telling brand stories may seem simple, but far more goes on behind the scenes than many realize. Creating “aha” moments, integrating messages across platforms and navigating multiple agencies can often seem daunting. Just when you think all is clear,...
From: Media Bistro | By: Nancy Lazarus | Friday, October 24, 2014
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The American Federation of Teachers (AFT) wants Time to apologize for this November 3 issue cover, on newsstands Monday. From the AFT’s petition: The cover is particularly disappointing because the articles inside the magazine present a much more balanced...
From: Media Bistro | By: Richard Horgan | Friday, October 24, 2014
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Who’s on the talk shows this weekend? Glad you asked. Highlights include Gov. Chris Christie (R-NJ)’s return to the Sunday shows on ”FOX News Sunday” and Chrystia Freeland, federal Member of Parliament for Toronto Centre on CNN’s “Fareed...
From: Media Bistro | By: Nick Massella | Friday, October 24, 2014
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Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men. It works on everyone…but not every time. Uber France got a reality check the other day when its  marketing people concocted the idea to hire...
From: Media Bistro | By: Shawn Paul Wood | Friday, October 24, 2014
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Fox is developing an Archie Comics TV drama called Riverdale. It will feature several characters from the Archie universe including Archie Andrews, Betty Cooper, Veronica Lodge, Reggie Mantle, Jughead Jones, Kevin Keller, and Josie & The Pussycats. Warner...
From: Media Bistro | By: Maryann Yin | Friday, October 24, 2014
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Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there). The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching...
From: Media Bistro | By: Patrick Coffee | Friday, October 24, 2014
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It’s been quite the week of celebrity throwback recollections on Jimmy Kimmel Live. On Tuesday’s program, Bill Murray recalled his days as a Little Caesars pizza slinger and impoverished raw-dough eater, working alongside another employee in Evanston,...
From: Media Bistro | By: Richard Horgan | Friday, October 24, 2014
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Constantin Film and Dark Horse Entertainment are teaming up to create a movie adaptation of Polar: Came From The Cold. Victor Santos’ graphic novel was published in November 2013. According to the press release, “the adrenaline-pumping action-thriller...
From: Media Bistro | By: Maryann Yin | Friday, October 24, 2014
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Anna Todd, the first-time author whose online fan fiction series After became a Wattpad sensation, has had a big month. Publishing one chapter at a time, Todd racked up 1 billion reads online and gained avid fans worldwide. Last week, Paramount Pictures...
From: Media Bistro | By: Deborah Jensen | Friday, October 24, 2014
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Waggener Edstrom promoted Tiffany Cook from EVP to VP/head of its consumer sector. Cook, who has been with WE for 16 years, will oversee related efforts across the retail, consumer technology, automotive, and spirits industries. PR Week tells us that...
From: Media Bistro | By: Patrick Coffee | Friday, October 24, 2014
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GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming. The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like...
From: Media Bistro | By: Erik Oster | Friday, October 24, 2014
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This weekend’s New York Times ”Streetscapes” article about an early Manhattan skyscraper built in 1892 and demolished in 1920 leads off with some wacky NYC newspaper history: In 1888, when Cyrus Field sold the Mail and Express to Elliott F. Shepard,...
From: Media Bistro | By: Richard Horgan | Friday, October 24, 2014
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This piece on U.S. News & World Report made us chuckle in agreement. Who hasn’t been there, done that at one point or another? That is, saying or hearing something ultra awkward at the office. Please don’t be that guy or gal and put a foot in...
From: Media Bistro | By: Vicki Salemi | Friday, October 24, 2014
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Remember back in the day when you felt you had to stay with an employer at least two to three years to look loyal and steady? Well, it’s not uncommon for Millennials to jump around prior to that timing and a new survey proves it. Approximately 77 percent...
From: Media Bistro | By: Vicki Salemi | Friday, October 24, 2014
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It’s Friday, almost the weekend, and therefore, time to gather up your reading list…everything you saw this week but didn’t have time to actually read. This week, FishbowlDC presents the latest issue of Bloomberg Businessweek and its cover story...
From: Media Bistro | By: Nick Massella | Friday, October 24, 2014
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DERP DERP DERP In the words of an ancient philosopher, “Let it go!” Ebola is gravely serious. We just cleared the scare in North Texas, and now Ebola has made its way to New York. This isn’t time for jokey jokes. Yet, that doesn’t stop political...
From: Media Bistro | By: Shawn Paul Wood | Friday, October 24, 2014
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Diageo-owned whiskey brand Jonnie Walker is in the early stages of a review for its global advertising account, having just sent out requests for information to agencies, BrandRepublic reports. Incumbent agency BBH, who has held the account since 1999,...
From: Media Bistro | By: Erik Oster | Friday, October 24, 2014
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