Serendeputy - your personal news assistant.

Welcome to Serendeputy!

Serendeputy is your personal news assistant.

Your deputy:
- learns what you like and don't like,
- lovingly compiles a list of news and blogs for you.

You can help your deputy learn by searching, clicking links and pressing the little smiley faces.
How it works.

What to do:
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  2. Click smileys and frownies
  3. Find favorite topics and sources
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The New Yorker editor David Remnick, a Russophile who is fluent in Russian, gave his take on the country’s politics and media last night. To explain today’s Russian media, Remnick evoked a former cable news star. “Imagine if Glenn Beck were appointed...
From: Media Bistro | By: Jordan Chariton | Wednesday, July 23, 2014
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Creating an ad for a client whose main product aims to “protect” audiences from “the bosoms, blood and bad words” on YouTube and in movies is quite a challenge, but Ackermania Creative (the guys behind the Poopouri spots) certainly got the job...
From: Media Bistro | By: Patrick Coffee | Wednesday, July 23, 2014
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The Society of Professional Journalists today announced the recipients of its Sunshine Awards, recognizing individuals and organizations for their contributions to open government. To be recognized at the SPJ President’s Installation Banquet at Excellence...
From: Media Bistro | By: Nick Massella | Wednesday, July 23, 2014
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There is measurably increased impact of visual content on social media.  The most engaging posts on Facebook are photos. Twitter’s timeline now accommodates photos and videos, and its recent profile pages update features larger header photos and profile...
From: Media Bistro | By: Christie Barakat | Wednesday, July 23, 2014
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POLITICO Pro editor Martin Kady today announced to staff in an email several new hires, moves and promotions within the POLITICO Pro division, which now includes 13 policy verticals. New hires include Mary Beth Marklein, a former higher education reporter...
From: Media Bistro | By: Nick Massella | Wednesday, July 23, 2014
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If you thought bacon was merely the provenance of artisanal hipsters and long past the food du jour, the fellows at Venables Bell & Partners, USA found a new way for client Reebok to reach pig heaven. Since we tend to eat our bacon more for fun...
From: Media Bistro | By: Keith Rose | Wednesday, July 23, 2014
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Regulators in Italy say Google failed to adequately disclose its treatment of data to Italian citizens, and have given the company 18 months to comply with a series of new measures. The new rules include users’ prior consent when their data is being...
From: Media Bistro | By: Christie Barakat | Wednesday, July 23, 2014
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Ruder Finn announced several new additions to its global healthcare leadership team: Elyse Margolis was promoted to the position of executive vice president/director, New York Healthcare, where she will continue to serve as client service leader for...
From: Media Bistro | By: Patrick Coffee | Wednesday, July 23, 2014
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Tribal Worldwide, Toronto has a new Canadian online campaign for Peanut Butter Cheerios illustrating “How to Dad.” The father in the spot is a welcome departure from the idiotic paternal human punchlines still typical in advertising. He gives a quick,...
From: Media Bistro | By: Erik Oster | Wednesday, July 23, 2014
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“CBS Evening News” anchor Scott Pelley does a Q+A with The Hill: What did you want to be when you were a kid? An astronaut, oh, without question. That was what it was all about when I was growing up in the mid-’60s. … I would write NASA letters...
From: Media Bistro | By: Merrill Knox | Wednesday, July 23, 2014
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“For the last six months, my magazines, once a beloved and essential part of my media diet, have been piling up, patiently waiting for some mindshare, only to be replaced by yet another pile that will go unread. I used to think that people who could...
From: Media Bistro | By: Stephanie Murg | Wednesday, July 23, 2014
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Defense One today announced that it plans to more than double its number of dedicated staff with the addition of 11 new full-time editorial and business employees. The announcement comes days after the Atlantic vertical celebrated it’s one-year...
From: Media Bistro | By: Nick Massella | Tuesday, July 22, 2014
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What can you pay for with barbecue? A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid for the actor/host, while the...
From: Media Bistro | By: Erik Oster | Tuesday, July 22, 2014
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Greta Van Susteren doesn’t mind criticism. But she does mind journalists critiquing her interviews without the benefit of a phone call. “Had Spayd called me, she wouldn’t have to read this,” Van Susteren tells TVNewser, previewing a GretaWire...
From: Media Bistro | By: Jordan Chariton | Tuesday, July 22, 2014
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Belgian agency Big Bad Wolf reverses fairy tale gender roles in their short spot for dating site Rendez-vous. The spot, created with production company 3 Little Pix Studios opens with a heroine chopping through a thorny thicket with her sword. As she...
From: Media Bistro | By: Erik Oster | Tuesday, July 22, 2014
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Alan Murray, the former deputy managing editor and online executive editor of The Wall Street Journal, has been named editor of Fortune. Murray joins the TIME Inc. publication following a short stint as president of the Pew Research Center. Murray was...
From: Media Bistro | By: Chris Ariens | Tuesday, July 22, 2014
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We’re often reporting about the doom and gloom of newspapers, much to our chagrin, but as for today’s news? Things are lookin’ up! According to this post on Forbes, there are several media-related jobs on the “America’s Most Surprising Six-Figure...
From: Media Bistro | By: Vicki Salemi | Tuesday, July 22, 2014
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TVNewser: Rupert Murdoch is considering increasing his offer for Time Warner. Among the options he’s exploring — selling Sky Italia and allowing Time Warner’s execs to adopt any of his children. FishbowlDC: Thanks to the Republican party, the 17...
From: Media Bistro | By: Chris O'Shea | Monday, July 21, 2014
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A report from Bloomberg’s BusinessWeek tells us that McDonald’s is “setting aside the next 18 months as a period not only to develop the normal lineup of new menu items but also to rebrand itself”. The goal is to change its image from cheap,...
From: Media Bistro | By: Shawn Paul Wood | Thursday, July 24, 2014
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Specialist consultants (advertising, digital, PR, branding, social media) are gaining ground on full-service agencies as brands’ first resources for business advice, according to new research carried out by Marketing Week in association with Weber...
From: Media Bistro | By: Claire Daniel | Thursday, July 24, 2014
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Today CP+B named longtime staffer David Corns to the newly created role of VP/director product & brand invention. Corns, who spent eight years in account management roles at the agency, will work under Neil Riddell, EVP/executive director, product...
From: Media Bistro | By: Patrick Coffee | Thursday, July 24, 2014
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Some Android users are seeing a banner ad inside Instagram for the company’s new “one tap photo messaging app” Bolt. A few Android users (including one in India) have uploaded the Bolt ads to Twitter, but thus far Instagram has not responded to...
From: Media Bistro | By: Christie Barakat | Thursday, July 24, 2014
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While we can’t confirm this report, we hear from several sources that Chrysler–which signed Ignite to handle its social media in 2011 after experiencing an unfortunate misstep involving the f-bomb that led the company to dump its agency–has awarded...
From: Media Bistro | By: Patrick Coffee | Thursday, July 24, 2014
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Everyone loves sports ads celebrating unknown heroes, and Anomaly’s latest effort for Dick’s Sporting Goods is a suspense-filled nod to every young athlete’s moment of truth–be it courtside, trackside, or curbside. Entitled “The Moment”,...
From: Media Bistro | By: Keith Rose | Thursday, July 24, 2014
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ABC’s “This Week” won in both total viewers and the A25-54 demographic July 20, besting CBS’ “Face the Nation” by +13,000 and +111,000 viewers, respectively. NBC’s “Meet the Press” was third, with “Fox News Sunday” and Univision’s...
From: Media Bistro | By: Merrill Knox | Thursday, July 24, 2014
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We don’t mean to be the bearer of bad news, but a recent survey of in-house marketers conducted by Marketing Week and Weber Shandwick tells us that, when asked to name a “primary strategic partner”, far more clients chose their ad and marketing...
From: Media Bistro | By: Patrick Coffee | Thursday, July 24, 2014
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As part of his battle with Amazon, Stephen Colbert has been promoting the book California by first time novelist Edan Lepucki. His goal was to help Lepucki land on The New York Times bestsellers list – a rare occurrence for a first time novel...
From: Media Bistro | By: Dianna Dilworth | Thursday, July 24, 2014
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It’s a good year to be Tom Geismar. He and partner (and fellow graphic design legend) Ivan Chermayeff are the 2014 recipients of the National Design Award for lifetime achievement, but even before they pick up their chunky glass asterisks at the Cooper...
From: Media Bistro | By: Stephanie Murg | Thursday, July 24, 2014
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This week, NBC4 weekend anchor Angie Goff has been filling in for her NBC colleagues on vacay on the sets of NBC’s “Early Today” and MSNBC’s “First Look.” Looking hot as ever, check her out live from the Big Apple tomorrow before returning...
From: Media Bistro | By: Nick Massella | Thursday, July 24, 2014
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Edelman today announced that former Senators Kent Conrad and Judd Gregg will join the firm as strategic advisors. In the newly created roles, the former senators will provide public policy advice and communications counsel to on a per client basis. “This...
From: Media Bistro | By: Nick Massella | Thursday, July 24, 2014
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Anyone notice a recent shift in Apple’s PR strategy? The departure of longtime VP of worldwide corporate communications Katie Cotton seems to have marked the end of a certain phase in the company’s development, and way back in February 2013 the...
From: Media Bistro | By: Patrick Coffee | Thursday, July 24, 2014
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Last week Uber General Manager Chris Nakutis (follow him on Twitter) spoke to a group of entrepreneurs about his experience launching the e-commerce platform Short Stack–and became the latest heavy-hitter to weigh in on the “do startups need PR”...
From: Media Bistro | By: Claire Daniel | Thursday, July 24, 2014
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White Stripes frontman Jack White has launched a book publishing company called Third Man Books. The imprint launches with a poetry collection entitled Language Lessons, co-edited by Chet Weise and Ben Swank of Third Man Records, White’s record label....
From: Media Bistro | By: Dianna Dilworth | Thursday, July 24, 2014
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Death on social media can be difficult to deal with. Any time there is a disaster — natural or man made — users often pour out sympathies and make donations to charities, all boosted by their social circles. But when it comes to the death of a loved...
From: Media Bistro | By: Kimberlee Morrison | Thursday, July 24, 2014
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Admit it. Your seven-year-old nephew could out-HTML tag you any day and you think that a Cascading Style Sheet is something with a thread count. That’s where the Mediabistro mothership comes in. They’ve asked us to tell you about the upcoming online...
From: Media Bistro | By: Guest | Thursday, July 24, 2014
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A few Revolving Door items for you this early afternoon, involving Quartz and The New York Observer. Details are below. Quartz has named Heather Landy global news editor and Indrani Sen deputy news editor. Landy comes to Quartz from American Banker...
From: Media Bistro | By: Chris O'Shea | Thursday, July 24, 2014
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After causing a cable news firestorm earlier this week, former MSNBC contributor Rula Jebreal spoke to TVNewser this morning about her MSNBC appearance cancellations, contract status, and coverage criticisms. It was your typical cable news booking scenario...
From: Media Bistro | By: Jordan Chariton | Thursday, July 24, 2014
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As the Democratic National Committee is making site visits to potential host cities for the 2016 Democratic National Convention, The Washington Post’s Jackie Kucinich visited Capitol Hill to hear from several Members from finalist cities on why their...
From: Media Bistro | By: Nick Massella | Thursday, July 24, 2014
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Much like niche cultures and mainstream industries, public relations has developed a glossary of its own. It’s not “‘In N’ Out” burger ordering off the menu’” cult-like verbiage, but flacks from all walks of life speak in the same universal...
From: Media Bistro | By: Shawn Paul Wood | Thursday, July 24, 2014
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Scholastic’s total revenues for fiscal 2014 reached $1.82 billion, representing a 2 percent increase from $1.79 billion in 2013. The company also revealed that its fourth quarter revenues for the year were $549.3 million, up 8 percent from the $506.9...
From: Media Bistro | By: Dianna Dilworth | Thursday, July 24, 2014
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Did you know location tracking is one of the perils of sharing public photos of your adorable pets? This means that each time you share a location-specific image, the Internet will know where your cat lives, which means, they will also know where you...
From: Media Bistro | By: Phi Tran | Thursday, July 24, 2014
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Kevin Sablan (pictured), one of the Orange County Register journalists who recently took a buyout, has blogged today about how that decision was reached. He devotes a great deal of his post to what were, for him, the better Register days: During my...
From: Media Bistro | By: Richard Horgan | Thursday, July 24, 2014
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Another new report suggests David Gregory‘s run as “Meet the Press” moderator is drawing to a close. The Daily Beast’s Lloyd Grove expands on a New York Post report, writing that Gregory is “toast,” with either Chuck Todd or the Joe Scarborough-Mika...
From: Media Bistro | By: Jordan Chariton | Thursday, July 24, 2014
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What’s that, you say? Four tips to improve listening skills? Sign us up! We admit it, when we’re introduced to someone new within a few minutes if there’s not a nametag in sight, we’re inclined to forget the person’s name. Sound familiar? That’s...
From: Media Bistro | By: Vicki Salemi | Thursday, July 24, 2014
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Ah, success. It’s so subjective, isn’t it? Does success equate to income? Happiness? Achieving balance in life and work? Respect from peers? Self-respect? Fame? All of the above? According to a new CareerBuilder survey, success in terms of money...
From: Media Bistro | By: Vicki Salemi | Thursday, July 24, 2014
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In the essay “My Battle With the Clintons“, completely objective reporter Daniel Halper (who just happens to edit the conservative Weekly Standard) gives Politico some dirt regarding his “It Happened to Me” moment going toe-to-toe with...
From: Media Bistro | By: Claire Daniel | Thursday, July 24, 2014
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eBook subscription service Oyster has expanded beyond apps and is now also available on the web and mobile browsers. The news comes a week after Amazon revealed that it was getting into the eBook subscription business, steep competition for Oyster who...
From: Media Bistro | By: Dianna Dilworth | Thursday, July 24, 2014
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Mobile advertising is often handicapped by the very devices that it hopes to appear on. Mobile screens tend to be small, mobile ad units have little flexibility, and the ad has to interrupt something else to make its presence known. These problems persist...
From: Media Bistro | By: Kimberlee Morrison | Thursday, July 24, 2014
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Contrary to popular belief, America’s public school teachers may have it even rougher than ad creatives. In fact, 3/4 of them spend their own money on classroom supplies for their students. This campaign, created by Minneapolis indie agency Periscope for...
From: Media Bistro | By: Patrick Coffee | Thursday, July 24, 2014
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When we last heard from R/GA New York, the agency announced the hiring of ECD Mike Rigby, formerly with Interbrand Australia, to help advise clients on brand strategy. Today brings word of more changes at the New York office (which will soon begin...
From: Media Bistro | By: Patrick Coffee | Thursday, July 24, 2014
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