Serendeputy - your personal news assistant.

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Serendeputy is your personal news assistant.

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As the introduction penned this week by Louisville Courier-Journal’s newest reporter makes clear, Sarah Ivens brings a wealth of experience to the Kentucky beat. Born and raised in London, where she worked for various magazines and newspapers, she...
From: Media Bistro | By: Richard Horgan | Friday, July 3, 2015
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Doner launched a new campaign for Neato, taking a humorous approach with a series of five 30-second spots for the robotics company (and Roomba competitor). In “Card,” featured above, an elderly woman is happy to receive a card from her grandson Kyle....
From: Media Bistro | By: Erik Oster | Friday, July 3, 2015
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Mcgarrybowen Chicago teamed up with five small food companies in its “Makers of More” campaign for Triscuit, which celebrates craft and simplicity. Five spots highlight The Jam Stand (featured above), Savannah Bee Company, McClure’s Pickles, Olympia...
From: Media Bistro | By: Erik Oster | Friday, July 3, 2015
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Couldn’t make it to the TED Global conference? The Innovation Arts organization has create a graphic novella to recap the event. According to the TED blog, the book is entitled Beyond the Edge. It features an infomural on the last page. Every talk...
From: Media Bistro | By: Maryann Yin | Friday, July 3, 2015
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Following a seemingly endless stream of ads following the supermodel in skimpy outfit formula, including its recent “The Most American Thing Ever,” 72andSunny changes things up with two new ads for Carl’s Jr promoting the chain’s Ding Dong Ice...
From: Media Bistro | By: Erik Oster | Friday, July 3, 2015
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Some brands have a superb PR strategy. They connect with consumers and clients on a myriad of levels: traditionally, digitally and socially. Those forms of outreach stick with those brands’ audiences in many ways too: emotionally, mentally, and even...
From: Media Bistro | By: Shawn Paul Wood | Wednesday, July 1, 2015
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-The Ad Council launched “Love is Love” (video above). -Kin Community is launching branded content arm Kin Studios. -Ricardo Duran, Hanna Kregling, and Lesley Di Piazza launched Sealmojis. -Digiday explains “How The New York Times finds new subscribers...
From: Media Bistro | By: Erik Oster | Thursday, July 2, 2015
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More magazine, it would seem, is having its political moment, between a July/August edition guest edited by First Lady Michelle Obama and an inaugural awards luncheon held at the Newseum Monday that was spun off from the issue. The MORE Impact Awards...
From: Media Bistro | By: Corinne Grinapol | Thursday, July 2, 2015
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Amsterdam-based agency 1Camera teamed up with director Hugo Keijzer on the online spot “Unsung Heroes of Science” as part of its “Science Can Change the World” campaign for life and materials sciences company Royal Dutch DSM. The dramatic spot...
From: Media Bistro | By: Erik Oster | Thursday, July 2, 2015
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W+K Portland takes a break from crafting origin stories with its new spot for Dodge, positioning the the Challenger and Charger Hellcats and Dodge Viper as “predators.” “We don’t have to worry about predators like our ancestors did,” says the...
From: Media Bistro | By: Erik Oster | Thursday, July 2, 2015
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Fox News Channel is home to the Top 14 cable news shows among total viewers, and eight of the Top 10 in the key A25-54 demo, for the second quarter of 2015. \"The O’Reilly Factor\" has been the No. 1 show in both categories for 61 consecutive quarters,...
From: Media Bistro | By: Brian Flood | Thursday, July 2, 2015
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One tweet; thousands of retweets and favorites; dozens of news stories. Welcome to the future of journalism, Sarah O’Connor. The London-based Financial Times employment correspondent did not write the FastFT item in question, about a 21-year-old contractor...
From: Media Bistro | By: Richard Horgan | Thursday, July 2, 2015
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 Even with the first big holiday weekend of the summer just days away, the faithful still flocked to Michael’s today for their Wednesday power lunch. Before I sat down to talk to W magazine’s EIC Stefano Tonchi and Lucy Kriz, the magazine’s...
From: Media Bistro | By: Diane Clehane | Wednesday, July 1, 2015
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As SAG-AFTRA represented NPR employees continue union contract discussions under what appears to be extended negotiations, staff are showing their solidarity on social media with the #WeMakeNPR hashtag. The campaign first appeared on Twitter on June...
From: Media Bistro | By: Corinne Grinapol | Wednesday, July 1, 2015
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Yep, we’re doing this people. So, hold on to your butts… Ever since the latest round of Hillary Clinton‘s emails was released Tuesday night, political journos have been scouring through 3,000 pages of the former Secretary of State’s emails...
From: Media Bistro | By: Damon Marx | Wednesday, July 1, 2015
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In the latest batch of declassified Hillary Clinton emails, the then-Secretary of State said she thought shows on Fox News could use “at least one sane reasonable voice.” In a 2009 email to Clinton, Marty Torrey, a family friend, asked if Clinton...
From: Media Bistro | By: Mark Joyella | Wednesday, July 1, 2015
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Appropriately enough, the announcement that effective today, the White House was ending its over-40-year ban on photography came via First Lady Michelle Obama‘s Instagram account. In a video posted this morning, the first lady rips up a sign prohibiting...
From: Media Bistro | By: Corinne Grinapol | Wednesday, July 1, 2015
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Pereira & O’Dell New York unveiled the next phase of its “More science. Less fear.” campaign for Memorial Sloan Kettering Cancer Center, which launched last September, marking the agency’s first effort for the client since winning agency...
From: Media Bistro | By: Erik Oster | Wednesday, July 1, 2015
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In a recent piece for our sister publication The Hollywood Reporter, Benjamin Svetkey provided the most complete account yet of the epic, days-long acting workshop conducted in Hollywood in 2001 by Marlon Brando. A number of celebrities attended, including...
From: Media Bistro | By: Richard Horgan | Saturday, July 4, 2015
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CNN’s sister network TBS is set to debut a new late-night new series, Funny Or Die Presents America’s Next Weatherman. The show premieres August 8 at 11 p.m. ET and will be Mark Burnett. The eight-episode competition show features 12 competitors...
From: Media Bistro | By: Brian Flood | Saturday, July 4, 2015
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This week, Kiplinger.com is hiring a personal finance digital journalist, while Society for Science & the Public needs a media sales manager. American Academy of Nursing is seeking an event coordinator, and U.S. News & World Report is on the...
From: Media Bistro | By: Nadine Cheung | Friday, July 3, 2015
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When freelance travel writer Dan F. Stapleton (pictured) first visited New York’s Tribeca neighborhood, he stayed at The Greenwich Hotel. So it seems especially appropriate that when he met up recently with the area’s unofficial mayor, Robert De...
From: Media Bistro | By: Richard Horgan | Friday, July 3, 2015
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Ilan Ben-Hanan has been promoted to vp of College Sports Programming after previously holding the title of lead college football programming exec. The two-time cancer survivor has been instrumental in the creation and promotion of one of ESPN’s...
From: Media Bistro | By: Brian Flood | Friday, July 3, 2015
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respect the nyt, but not buying peas in guac. onions, garlic, hot peppers. classic. https://t.co/MEEI8QHH1V — President Obama (@POTUS) July 1, 2015 After a couple of days of online uproar over the New York Times’ suggestion that one put peas-PEAS-in...
From: Media Bistro | By: Tonya Garcia | Friday, July 3, 2015
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Back in March 2015, James Patterson (pictured, via) and the Scholastic Reading Club established a partnership to help school libraries. Initially, Patterson vowed to give away $1.25 million. Since this announcement was made, over 28,000 applications...
From: Media Bistro | By: Maryann Yin | Friday, July 3, 2015
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Following an investigation by New York’s Department of Consumer Affairs that found Whole Foods overcharged customers (sometimes by as much as $15), the CEOs of Whole Foods have apologized. In a clip posted to the grocer’s YouTube page, co-CEOs John Mackey...
From: Media Bistro | By: Tonya Garcia | Friday, July 3, 2015
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Kellogg is handing over U.S. creative duties for its Special K brand from Leo Burnett to JWT, AdAge reports. Pointing to an internal memo obtained by the publication, it reports that Leo Burnett will retain creative duties in Europe and Canada. JWT,...
From: Media Bistro | By: Erik Oster | Friday, July 3, 2015
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We’ve collected the books debuting on Indiebound’s Indie Bestseller List for the week ending June 28, 2015–a sneak peek at the books everybody will be talking about next month. (Debuted at #11 in Hardcover Fiction) The Little Paris Bookshop by...
From: Media Bistro | By: Maryann Yin | Friday, July 3, 2015
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In the City of Brotherly Love today, there is some wordplay to be reckoned with. That hilarious front-page tease is for columnist Helen Ubiñas’ latest, all about a local Ben Franklin impersonator. The wordplay fun continues in the article: I know,...
From: Media Bistro | By: Richard Horgan | Friday, July 3, 2015
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Sensing an opportunity on the horizon, Burson-Marsteller has launched the Burson-Marsteller Cuba Specialty Team. Based here in the U.S., the group will, according to the press release announcing the group, “[provide] clients with strategic counsel...
From: Media Bistro | By: Tonya Garcia | Friday, July 3, 2015
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In a memo obtained by Jim Romesko, Nick Denton warned Gawker employees ahead of the July 4 holiday weekend about a “negative” story coming from Keith J. Kelly. In the missive, he also explained that the piece had led him to publicly release Gawker...
From: Media Bistro | By: Richard Horgan | Friday, July 3, 2015
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The year-old digital wine magazine aimed at millennials has enjoyed a vintage first half of 2015. As robustly detailed by Wall Street Journal wine critic Lettie Teague: By January of this year, VinePair had attracted enough attention and money from investors...
From: Media Bistro | By: Richard Horgan | Friday, July 3, 2015
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This week, Sunshine Sachs is hiring an account manager of talent relations, while Latin Post needs a deputy editor. The Woods & Co is seeking an account coordinator, and BrainReserve is on the hunt for a trend analyst. Get the scoop on these openings...
From: Media Bistro | By: Nadine Cheung | Friday, July 3, 2015
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CNN Digital this week launched CNN Style, a new web vertical aimed at “an influential, affluent global user who places great value on a sleek and highly visual presentation.” Editor George Webster, who says “overly flared, lightly faded denim jeans”...
From: Media Bistro | By: Mark Joyella | Friday, July 3, 2015
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Journalist Todd S. Purdum has landed a deal with Henry Holt. Purdum will write a biography profiling musical theater icons Richard Rodgers and Oscar Hammerstein II. The publisher has set the release date for Spring 2018. It was chosen to coincide with...
From: Media Bistro | By: Maryann Yin | Friday, July 3, 2015
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Is this the end of Obamacare? It’s a question that seemingly gets asked quite a lot on cable news, as shown to humorous effect by John Oliver on HBO’s Last Week Tonight. Stringing together five years worth of clips from CNN, MSNBC, Fox News and others,...
From: Media Bistro | By: Mark Joyella | Friday, July 3, 2015
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The organizers behind the St. Louis Small Press Expo have hope to raise $2,500.00 on Kickstarter. Over 60 vendors and small presses will participate in this event. We’ve embedded a video about the project above. Here’s more from the Kickstarter page:...
From: Media Bistro | By: Maryann Yin | Friday, July 3, 2015
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Why was New York-based Reddit employee Victoria Taylor let go Thursday? At this point, it’s not entirely clear. Gawker’s Ashley Feinberg raises the specter of Jesse Jackson, as well as the idea that perhaps Taylor did not want to relocate to San...
From: Media Bistro | By: Richard Horgan | Friday, July 3, 2015
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ABC’s This Week with George Stephanopoulos finished the second quarter of 2015 as the top-rated Sunday public affairs program among the key A25-54 demo. It marks the first demo win during a second quarter in 21 years. However, CBS’ Face the...
From: Media Bistro | By: Brian Flood | Friday, July 3, 2015
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Rachel Maddow recently spoke with Variety as part of its marriage equality special issue. She discusses marriage equality and being a gay anchor in prime time. Friday’s ruling is about marriage, which is an important aspect of equal rights. But the...
From: Media Bistro | By: Brian Flood | Friday, July 3, 2015
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A cover has been unveiled for Tim Federle’s young adult novel, The Great American Whatever. We’ve embedded the full image for the jacket design above—what do you think? Prior to this project, Federle published a picture book (entitled Tommy Can’t...
From: Media Bistro | By: Maryann Yin | Friday, July 3, 2015
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On Tuesday we told you about how June, 2015 was the least-watched month for the four cable news shows combined since August 2001. Fox & Friends, New Day, Morning Joe and Morning Express are losing audience to the broadcast networks, to other cable...
From: Media Bistro | By: Chris Ariens | Friday, July 3, 2015
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DeVito/Verdi launched a lighthearted new campaign for Legal Sea Foods, urging viewers to go “Pescatarian” while extolling the virtues of seafood. Pescatarian is defined as someone who doesn’t eat meat but will eat fish, but for the purposes of...
From: Media Bistro | By: Erik Oster | Thursday, July 2, 2015
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It didn’t take long for magazine veteran David Swanson to find a new home. Swanson, who has served as associate editor at Rolling Stone (2000-2007), senior editor at Men’s Journal (2007) and as features and deputy editor at Maxim magazine (2007-2015),...
From: Media Bistro | By: Richard Horgan | Thursday, July 2, 2015
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72andSunny launched two new spots in its “Progress Report” campaign for anti-tobacco group truth today, examining recent developments in changing attitudes towards smoking. One spot (featured above) calls out Camel for not allowing employees to smoke...
From: Media Bistro | By: Erik Oster | Thursday, July 2, 2015
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This week, Austin’s GSD&M made a series of staffing changes that included the departures of several agency veterans. The total number of employees dismissed was approximately a dozen, and the following executives are no longer with the agency:...
From: Media Bistro | By: Patrick Coffee | Thursday, July 2, 2015
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Hannah Wood, an Associate Editor at Harper, has won The Ashmead Award. The publishing prize honors book editor Lawrence Peel \"Larry\" Ashmead, who passed away in 2010. Wood began her publishing career as an editorial intern at W.W. Norton, following...
From: Media Bistro | By: Dianna Dilworth | Thursday, July 2, 2015
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Based on the latest CNN poll regarding the clown car pulling up outside 1600 Pennsylvania Avenue, GOP hopeful Sen. Ted Cruz isn’t faring so well. And in case the civil servant role doesn’t pan out for a good retirement plan, Cruz finds himself considering...
From: Media Bistro | By: Shawn Paul Wood | Thursday, July 2, 2015
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The year was 2005 when “The Facebook” landed on the Interwebs, forcing all of us to stalk our exes and try to figure out how all of our old friends ended up. There really hasn’t been a serious need for branding because the company took off with...
From: Media Bistro | By: Shawn Paul Wood | Thursday, July 2, 2015
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Meet Melanie Streeper. She’s made a name for herself in the greater St. Louis area as a TV reporter, but not in that good way; forget the Peabody or Emmy. Streeper has a history of litigious tales; our sister site TVSpy shared a story in 2011 in which...
From: Media Bistro | By: Shawn Paul Wood | Thursday, July 2, 2015
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